Chime vs BoomTown: What You Are Really Comparing in 2026

Key Takeaways

• Chime is now Lofty: Chime Technologies rebranded, and chime.me forwards to lofty.com, so Chime vs BoomTown is a comparison of Lofty and BoomTown.
• Lofty offers AI agents and a plan-by-plan feature grid across its Agent, Team, Broker and Enterprise plans; BoomTown offers Launch, Core, Grow and Advance packages with human Lead Concierges.
• Neither Lofty nor BoomTown publishes a firm price on the pages checked on November 5, 2026, so you will be comparing quotes.
• Lofty and BoomTown are built for agents, teams and brokers working online home-search leads; Goliath is built for investors and agents working off-market sellers.
• Goliath is data and software and does not provide or sell leads; there is no free trial and no cheaper solo plan, and pricing sits at the premium end ($1,499, $2,999 or $7,499 a month).

Goliath Data publishes this guide, and Goliath is one of the services compared. Prices and features were checked on each company's own site on November 5, 2026, and can change.

Chime vs BoomTown is now a question about Lofty, because Chime Technologies rebranded and chime.me forwards straight to lofty.com. Pick Lofty if you want AI agents and a plan-by-plan feature grid. Pick BoomTown if you want trained humans qualifying your online leads. Neither publishes a firm price, so you will be comparing quotes.

If your deals come from off-market owners rather than home-search leads, you may not want either. More on that below.

How do Chime (Lofty) and BoomTown compare at a glance?

Goliath is listed first on neutral criteria (seller signals, source on each record, outreach built in). It solves a different problem, so read the "built for" row before anything else.

Why is Chime now called Lofty?

Older reviews and forum threads can still say Chime. Lofty is the same product family under a new name. Lofty's own announcement dated November 7, 2023, says Chime is now Lofty, so an old review may describe a very different product. The AI tools at the center of today's pitch deserve a fresh demo rather than a three-year-old opinion.

BoomTown has a corporate wrinkle of its own. Its site footer points to its parent, Inside Real Estate, which also sells the BoldTrail platform. Ask where BoomTown sits in that lineup if you plan to stay for years. That is a fair question for any vendor with two products aimed at similar buyers.

What does Lofty do well?

Lofty's pricing page is a clear feature grid, even with the dollar amounts hidden. Across its plans you will find an IDX website, an AI-powered CRM, Smart Plans for marketing automation, unlimited contacts, mass and automatic texting and a basic dialer. Add-ons include a Lead Gen Service, a Power Dialer and extra text packages.

The headline is its set of agents. Lofty's site lists a Sales Agent, a Social Agent, a Homeowner Agent that works your database for seller conversations, and custom agents you configure for repetitive jobs. Team features such as advanced lead routing and reporting sit alongside them. Lofty also lists transaction management.

Lofty's strength is range. A team that wants one vendor for its site, ads, CRM and automation can get close to that here. Its site describes a community of over 70,000 real estate professionals, which is a number from Lofty itself.

The cost picture is murky. Every plan says "Request Pricing." On its BoldTrail comparison page, Lofty says entry pricing is "often reported around $449/month" and that a quote for your team size is the accurate number. Treat $449 as a rumor Lofty is passing along, not a price list.

What does BoomTown do well?

BoomTown's homepage packages lead generation, IDX websites, a CRM and lead management services into four levels. Launch is pitched at one to three agents, and Advance is called an enterprise platform for market expansion. There is also a separate btPRO product on its menu.

Its standout is Success Assurance. BoomTown says its Lead Concierges are real, US-based sales professionals who monitor your database and engage leads when behavior signals interest. It also says it qualifies leads in as little as 90 seconds and nurtures them for up to a year, with a Live Transfer option that connects your agent mid-conversation. You can watch and jump in from its mobile app.

That is a real philosophical difference from a software agent. Some sellers and buyers respond better to a person. Some teams prefer the predictability of software. Test both with your own lead sources, because vendor speed claims say nothing about your market.

Its CRM leans on behavior: an Opportunity Wall showing whom to contact, Best-Fit Leads for matching listings to buyers, and action plans mixing automated emails, texts and scheduled tasks. Seller tools include instant home value pages for address-only contacts. BoomTown says 40,000 professionals use its technology.

Pricing is by conversation. We found a "Compare Packages" path and a sales line but no dollar figures on the pages we read.

Which is better for your situation, Chime (Lofty) or BoomTown?

Solo agent or small team. Both have an entry level. Get written quotes that include any required ad spend, setup and add-ons, then compare the total.

You already have plenty of leads and too little follow-up. This is the core BoomTown and Lofty split. Do you want people or software doing first contact? Ask each for call recordings or transcripts from a live account.

You run a brokerage. Lofty's page puts single sign-on, white label options and customizable org structure in its plan grid, which makes it easy to check. Ask BoomTown for the same list on its upper packages.

You mostly want to switch CRMs. Our wider CRM comparison may save you a demo or two, and our older piece on BoomTown and Lofty funnels goes further on that question.

Where does Goliath fit against Lofty and BoomTown?

Lofty and BoomTown are built around people who raise a hand online. Goliath starts somewhere else: owners who have not raised a hand but whose property shows a signal, such as a pre-foreclosure filing, probate, tax delinquency, high equity or an expired listing. Each record keeps the source behind it. The Goliath platform includes a CRM, dialer and texting, and David handles calls and configured follow-up before passing the seller's history to your team.

Goliath is data and software, and it does not provide or sell leads. There is no free trial and no cheaper solo plan, and pricing sits at the premium end. If your business is buyer leads from a home-search site, Lofty or BoomTown is the more natural purchase. Our Goliath and Lofty page lays out that split.

Questions for both demos

1. What is my all-in monthly cost, including ad spend and add-ons, for my exact headcount?
2. What is the contract length, and what happens to my data if I leave?
3. Who sends the first message, a person or software, and what does it say?
4. Can I see that follow-up on an account like mine?
5. How do you handle consent records and opt-outs for texts and calls?

That last one matters more as outreach gets automated. The FTC's Telemarketing Sales Rule guidance says sellers and telemarketers generally must not call numbers on the National Do Not Call Registry, and its Do Not Call Q&A says lists must be synced with the registry at least every 31 days. This is not legal advice, so ask a lawyer how those rules apply to your outreach, and treat your calls and texts as covered.