On Lofty? We’ll pay you to switch.
Lofty’s AI texts your leads. Goliath’s AI employees text and call them, and the deployment fee is on us too.
Built by Goliath after one kickoff call.
Sound familiar?
AI handles texts, email and chat, but outbound phone follow-up still falls on you.
AI employees text and call your leadsSeller insights only cover people already in your database.
New owners in your counties, skip tracedSetting up and maintaining plans, sites and add-ons takes more time than you planned.
Goliath builds your account and AI employeeSide by side
| Lofty | Goliath | |
|---|---|---|
| Websites | Strong IDX sites | Simple sites with a CMS |
| CRM | Mature, built for agent teams | Built in, or alongside your CRM |
| Seller signals | Contacts already in your database | Your database plus new owners in your counties |
| Skip tracing | None found | 99% match, 85% accuracy |
| AI follow-up | Text, email and chat, plus inbound call answering | Text and calls, 24/7 |
| Setup | Guided, you do the work | We build it for you |
What Lofty does well. Great IDX websites, a mature agent CRM, a power dialer, 200+ integrations and a fast-moving set of AI tools, including seller scoring on your database. If your business runs on website buyer leads, Lofty is a strong platform.
Switching from Lofty?
We import your leads, honor every prior opt-out, and put a dedicated AI employee on reactivating your dormant contacts while we build the rest.
Waived for agents moving from Lofty.
Comparison based on publicly available information as of October 27, 2026. Features and pricing change, so check each vendor for current details. Lofty is a trademark of its owner; Goliath is not affiliated with Lofty.