Real Estate Text Messaging: 6 Platforms Compared, With the Consent Rules First

Key Takeaways

• Goliath Data is one of the six real estate texting platforms compared here, alongside Smarter Contact, Launch Control, Lead Sherpa, REsimpli and SimpleTexting; its Ramp plan costs $1,499 per month and includes 10,000 texting credits for opted-in contacts only.
• 47 CFR 64.1200 requires prior express written consent for autodialed telemarketing calls to cell phones, and it treats a text message as a call in several provisions.
• 10DLC registration is a carrier requirement, not a federal law: Twilio's documentation says anyone sending SMS or MMS from an application over a 10-digit long code to the US must register.
• Lead Sherpa has the lowest entry price at $0 (up to 900 messages a month), REsimpli costs $299 per month with unlimited standard SMS under fair use, and Launch Control costs $497 per month.
• Federal rules bar telephone solicitations before 8 a.m. and after 9 p.m. at the recipient's location.

Goliath Data publishes this comparison and is one of the six platforms in it. We checked prices and features on each vendor's site on November 5, 2026, and they can change.

Real estate text messaging works when three things line up: a contact who agreed to hear from you, a registered sending number, and someone ready to work the reply. Pick your platform by what you need around the text. Goliath puts texting with data, a CRM and an AI agent. Smarter Contact, Launch Control and Lead Sherpa are built around investor SMS. REsimpli bundles texting into a CRM, and SimpleTexting is a low-cost general tool.

Get consent and registration settled before you compare per-text pricing. A cheap message on a filtered number is not cheap.

How do the six real estate texting platforms compare?

What are the rules for real estate text messaging?

None of this is legal advice, but it should shape your shopping list.

Consent. 47 CFR 64.1200 requires prior express written consent for autodialed telemarketing calls to cell phones, and it treats a text message as a call in several provisions. Do-not-call and calling-time rules also reach texts to wireless numbers. Is a text offering to buy a house telemarketing? Ask your lawyer, and treat your texts as covered.

Opt-outs. That same rule says words such as "stop," "quit," "end," "revoke," "opt out," "cancel" or "unsubscribe" sent in reply are a reasonable way to revoke consent. Your platform should catch them automatically, and your team should honor anything else that clearly means no.

Do Not Call. The FTC's guidance says lists must be synced with the national registry at least every 31 days.

10DLC. This is carrier registration, not a federal law. Twilio's documentation says anyone sending SMS or MMS from an application over a 10-digit long code number to the US must register, and that registering means less filtering and higher throughput. Standard brands need a tax ID such as an EIN. Build that time into your launch.

For AI-written messages, read Goliath's guide to the legal rules for AI texting and voicemail.

How did we compare the texting platforms?

• Audience source. Bring a list, or build one next to the inbox?
• Reply handling. One inbox tied to a contact record, or a push into another CRM?
• Cost model. Flat allowance, per-text fee or provider fees on top?
• Other channels. Calling, voicemail, mail or AI follow-up in the same place?

Goliath is listed first because it covers those four in one account. It does not win on price.

Where does each texting platform fit?

Goliath Data

Goliath's text campaigns start from your approved contact list or an audience built from your buy box and seller signals. You personalize with owner and property details, set sending rules, and work replies in one inbox on the contact record. Your team can answer, or you can configure David, the AI agent, to handle follow-up and hand off with the history attached.

The plan matters here: Ramp's 10,000 monthly texting credits are for opted-in contacts only. Signals such as pre-foreclosure, probate and tax delinquency help you decide who matters, but they do not supply consent. If your whole plan is high-volume blasting to cold lists, this is not your tool. There is no free trial, and it is a premium price for data, tools and service.

Smarter Contact

Smarter Contact is an SMS-first choice with room to grow. Starter is one seat with text campaigns, a mobile app and web dialing. Drip campaigns and scheduling start at Pro ($399/mo billed quarterly), and workflows and integrations at Elite ($499/mo). Per-text fees drop as you move up, to $0.02 on Elite. There is a free trial.

Launch Control

Launch Control combines texting, calling and direct mail, with a built-in dialer and a push to your CRM. Its plans are organized around volume and markets: Lite covers 12,500 SMS a month, one user and a daily cap of 750, while Pro at $1,497/mo covers 60,000 SMS. The per-market structure rewards operators who know where they are working. Budget for the provider fees listed on each plan.

Lead Sherpa

Lead Sherpa has the lowest barrier here, with a $0 plan capped at 900 messages a month and 30 a day. Starter includes 5,000 skip traces a month and unlimited users. The catch is honest and stated on its page: you need your own 10DLC-approved Twilio account, and Telnyx or Twilio charges sit on top. It connects to Podio and Zapier, so it suits people who already have a CRM.

REsimpli

If you want texting inside your investor CRM, not next to it, REsimpli includes unlimited standard SMS and calling on every plan under its fair use policy. Features are the same across tiers, so you pay by team size. It also has a 14-day free trial. Read the fair use terms against your planned volume.

SimpleTexting

SimpleTexting is not real-estate specific, which is fine for an agent sending opted-in listing alerts, open house reminders and client updates. Its estimate of about $39 a month covers 500 credits and a local number, plus a $4 one-time carrier registration charge. It will not know anything about the property, but it connects to other apps.

What should you fix before you send real estate texts?

Know your per-conversation cost. Divide your total monthly bill, including provider fees and list costs, by replies your team actually worked. Compare that number, not the per-text fee.

Write like a person. Name yourself, name the property and ask one question. Goliath's guide to SMS messages that feel human has examples. Skip anything that sounds like a coupon.

Clean the list. Remove opt-outs, DNC hits and known wrong numbers. Skip-trace accuracy matters here: Goliath publishes a 99% match rate and 85% accuracy, with no charge for misses. Match rates run about the same across tools at around 99%, so accuracy is what to ask about.

Staff the replies. A "maybe, call me tomorrow" that sits for three days is wasted money. Decide who owns replies by hour of day, or automate follow-up across SMS, email and voice with clear handoff rules.

Respect the clock. Federal rules bar telephone solicitations before 8 a.m. and after 9 p.m. at the recipient's location. Ask your lawyer whether your state adds anything.

Common questions about real estate texting

Is there a free real estate texting platform?

Yes, Lead Sherpa has a free real estate texting plan at $0 with volume caps, plus provider charges. Otherwise expect free trials: REsimpli 14 days, and Smarter Contact and Launch Control both advertise one.

Can I text a skip-traced number?

Texting a skip-traced number requires consent. A skip trace finds a number. It does not give you permission to use it. Talk to your lawyer before texting a list you did not collect consent from.

Should agents and investors use the same tool?

Often not. Agents mostly text people who already raised a hand. Investors usually start from property data, which makes consent, list quality and reply handling the deciding questions.