How Goliath Reduces Wasted Marketing Spend
Discover how Goliath's AI-driven platform optimizes your real estate marketing efforts.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction
In the competitive world of real estate, maximizing marketing efficiency is crucial. Goliath offers a comprehensive solution that helps real estate operators reduce wasted marketing spend by leveraging AI and seller intent signals. This article explores how Goliath's platform empowers real estate professionals to prospect, nurture, and close deals more effectively.
AI and Seller Intent Signals
Goliath's platform is supercharged by AI and seller intent signals, providing real estate operators with a smarter way to build their pipeline. By identifying motivated sellers early, users can focus their marketing efforts on high-potential leads, reducing time and resources spent on less promising prospects.
Real-Time Data and Insights
With real-time seller data updated hourly, Goliath ensures that users are always informed of the latest market shifts. This continuous data refresh allows for timely decision-making, ensuring that marketing efforts are directed towards the most promising opportunities.
Precision Targeting and Filtering
Goliath offers advanced filtering capabilities that allow users to build precise, noise-free lists. By filtering by location, property attributes, price, ownership, market status, equity, interest rate, motivation, and seller intent score, users can create highly targeted marketing campaigns that focus on the most relevant leads.
Location: Filter by city and ZIP code.
Property Attributes: Filter by bedrooms, bathrooms, property type, year built, and lot size.
Price & Value: Filter by price point and estimated value.
Ownership: Filter by owner type.
Market Status: Filter by MLS status.
Equity: Filter by estimated equity percentage.
Interest Rate: Filter by current/estimated interest rate.
Motivation: Filter by seller motivation.
Seller Intent Score: Filter by Seller Intent Score; supports thresholding.
Streamlined Prospecting
Goliath's platform facilitates streamlined prospecting by enabling real estate operators to identify motivated sellers early. With hourly updates and intent signals, users can build precision lists that match specific criteria, such as zip code, price range, property profile, and motivation. This targeted approach reduces wasted marketing spend by focusing efforts on the most promising leads.
Enhanced Nurturing and Outreach
Once prospects are identified, Goliath's platform supports enhanced nurturing and outreach through multichannel communication. Personalized calls, texts, and emails can be sent at scale, ensuring that prospects are engaged effectively. Automated follow-ups and drip actions keep prospects moving through the pipeline, minimizing the risk of losing potential deals.
Smart Call Lists and Scheduling
Goliath generates smart call lists and instant summaries to accelerate actions. Built-in reminders and appointment management features help prevent slip-throughs, ensuring that no opportunity is missed.
Efficient Closing Processes
Goliath's platform streamlines the closing process with features like the Deal Dashboard, which provides a single live dashboard to track every deal, notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, maximizing outcomes and ROI.
Digital Agreements and Document Tracking
Digital agreements support remote e-signing from anywhere, while digital document tracking provides visibility on what’s signed and pending. Smart reminders help keep deals on track during closing, ensuring a smooth and efficient process.
Conclusion
Goliath's AI-driven platform offers a comprehensive solution for reducing wasted marketing spend in the real estate industry. By leveraging real-time data, precision targeting, streamlined prospecting, enhanced nurturing, and efficient closing processes, Goliath empowers real estate operators to optimize their marketing efforts and achieve better outcomes.
