One wholesaler, one team, every owner texted.
01The playOld houses on lots builders want.
Mercedes doesn’t chase distressed sellers. She finds older homes on valuable lots in Georgia’s wealthiest neighborhoods, contracts them near market value and assigns them to builders. A handful of deals a year is a great year. The hard part is reaching the right owners before anyone else does.
02The switchHer whole operation, in one place.
In June she moved her team, her phone numbers and her lists onto Goliath. She filters for the exact houses she wants, skip traces the owners, and AI workflows text them and follow up, so her team only talks to sellers who answer. “I’m working a lot of deals right now. Thank goodness.”
03The resultSigned up in June. 3–4 deals by August.
By August 31 she called us: “Goliath is literally the best software I’ve used. I’ve already locked up 3–4 deals.” Since then her team has texted 3,800+ owners and 70 have said they’re interested. She’s already sent other investors our way.