Why Vertical AI Will Eat Generic CRMs (and How Goliath Proves It)
Discover how Goliath's specialized AI transforms real estate operations, surpassing generic CRM capabilities.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, the ability to quickly identify, nurture, and close deals is paramount. While generic CRMs offer broad capabilities, they often lack the specialized tools needed to address the unique challenges faced by real estate professionals. Enter Goliath, a vertical AI solution designed specifically for real estate operators, which not only fills these gaps but also supercharges the entire process with AI-driven insights and seller intent signals.
Understanding the Value Proposition of Goliath
Goliath's core value lies in its ability to help real estate operators prospect, nurture, and close deals efficiently. Unlike generic CRMs, Goliath is tailored to the real estate industry, providing instant access to tools and data that are crucial for building a robust pipeline. The platform's AI capabilities and real-time data updates ensure that users are always one step ahead in the competitive real estate market.
Instant Access and Speed to Value
One of Goliath's standout features is its rapid onboarding process, allowing users to get started in approximately two minutes. This instant access means that real estate professionals can immediately begin leveraging the platform's powerful tools without the usual delays associated with setting up a generic CRM.
Building a Smarter Pipeline
Goliath positions itself as “The smarter way to build your pipeline.” This is achieved through its advanced filtering capabilities, which allow users to create precision lists based on a variety of criteria, including location, property attributes, price, and seller motivation. These filters are stackable, enabling the creation of highly targeted, noise-free lists that are essential for effective prospecting.
Real-Time Data and Seller Intent Signals
Goliath provides real-time seller data that is updated hourly, ensuring that users have access to the freshest information available. This capability is crucial for identifying motivated sellers early and staying ahead of the competition. The platform also tracks shifts in data in real-time, allowing users to be the first to know about potential opportunities.
Leveraging AI for Enhanced Prospecting
AI-driven seller intent signals are a key component of Goliath's offering. These signals help users identify motivated sellers by analyzing life and behavioral events, such as marriages, divorces, and job changes, as well as financial distress indicators. By focusing on these signals, Goliath enables users to prioritize leads that are more likely to convert into successful deals.
Nurturing Leads with Multichannel Outreach
Goliath excels in nurturing leads through its multichannel outreach capabilities. Users can conduct personalized calls, texts, and emails at scale, ensuring that they maintain contact with prospects throughout the sales process. Automated follow-ups and drip actions keep prospects engaged, while smart call lists and instant summaries accelerate actions.
Streamlined Scheduling and Insights
The platform includes built-in reminders and appointment management tools to prevent prospects from slipping through the cracks. Instant property insights provide users with quick access to property records, tax information, and last sale dates, while mortgage and lien snapshots offer a comprehensive view of a property's financial status.
Closing Deals with Efficiency
Goliath's deal dashboard offers a single live view of every deal, complete with notes, next steps, and instant updates. This centralized approach allows users to track progress and measure activity efficiency, maximizing outcomes and return on investment. Automated contract creation and tracking further shorten the time-to-close, ensuring that deals are finalized swiftly.
Embedded Notifications and Smart Reminders
Embedded notifications provide instant updates and alerts for tasks, appointments, deals, and stage changes, while smart reminders help keep deals on track during the closing process. Digital agreements and document tracking support remote e-signing and provide visibility on what’s signed and pending, reducing delays and enhancing efficiency.
Proven Outcomes and Social Proof
Goliath is trusted by over 11,000 real estate operators across the U.S., a testament to its effectiveness and reliability. The platform's ability to help realtors win more listings, connect with motivated sellers first, and reduce time spent prospecting has been highlighted by numerous testimonials from satisfied users.
Testimonials from Real Estate Professionals
Amber Fletcher, an investor from New Orleans, LA, states, “Amazing leads to solid prospects. The hit rate has blown away my traditional cold calling!”
Ashley Carter, a real estate agent from Atlanta, GA, shares, “Vetted listing appointments on my calendar every week.”
James Holloway, a real estate agent from Birmingham, AL, notes, “These are serious sellers; not just names on a list.”
Conclusion: The Future of Real Estate CRMs
As the real estate industry continues to evolve, the need for specialized, AI-driven solutions like Goliath becomes increasingly apparent. By offering tools and insights tailored specifically to the needs of real estate professionals, Goliath not only outperforms generic CRMs but also sets a new standard for what a real estate CRM should be. With its focus on speed, precision, and efficiency, Goliath is poised to lead the charge in transforming how real estate deals are sourced, nurtured, and closed.
