Why Goliath Thinks in Feedback Loops, Not Funnels
Discover how Goliath's innovative approach transforms real estate operations with dynamic feedback loops.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, traditional sales funnels often fall short of delivering the agility and responsiveness needed to stay ahead. Goliath Data redefines the process by leveraging feedback loops, ensuring that real estate operators can adapt and thrive in a rapidly changing market.
Understanding Feedback Loops
Feedback loops are iterative processes where outputs of a system are circled back as inputs, allowing for continuous improvement and adaptation. Unlike linear funnels, feedback loops provide real-time insights and adjustments, making them ideal for dynamic environments like real estate.
Real-Time Data and Insights
Goliath's platform is built on the foundation of real-time data updates, with seller information refreshed hourly. This ensures that users are always working with the most current data, allowing them to make informed decisions quickly. The platform's ability to track shifts in data in real time means users are the first to know about changes, providing a significant competitive advantage.
Automated CRM Enrichment
With Goliath, CRM synchronization is a one-time process, after which ongoing enrichment, updates, and insights run automatically. This automation reduces the manual workload and ensures that the CRM is always up-to-date, reflecting the latest market conditions and seller behaviors.
Precision in Prospecting
Goliath's approach to prospecting is enhanced by its ability to build precision lists that match specific criteria such as ZIP codes, price ranges, property profiles, and seller motivation. This targeted approach ensures that users are focusing their efforts on the most promising opportunities.
Identify motivated sellers early with hourly updates and intent signals.
Build lists that match zip, price range, property profile, and motivation.
Advanced Filtering Capabilities
The platform offers advanced filtering options, allowing users to segment data by location, property attributes, price, ownership type, market status, equity, interest rate, and seller motivation. These filters enable users to create noise-free lists tailored to their specific needs.
Nurturing Relationships
Goliath's nurturing capabilities are designed to convert data into relationships. Through personalized multichannel outreach, users can engage with prospects via calls, texts, and emails at scale. Automated follow-ups and drip actions ensure that prospects remain engaged throughout the sales process.
Smart Call Lists and Scheduling
The platform generates smart call lists and provides instant summaries to accelerate actions. Built-in reminders and appointment management features prevent prospects from slipping through the cracks, ensuring that every opportunity is maximized.
Closing Deals Efficiently
Goliath streamlines the closing process with a single live dashboard that tracks every deal, notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, allowing users to focus on what matters most—closing deals.
Measure activity efficiency to maximize outcomes and ROI.
Automated contract creation and tracking to shorten time-to-close.
Embedded Notifications
Instant updates and alerts for tasks, appointments, deals, and stage changes keep users informed and proactive, ensuring that no detail is overlooked during the closing process.
Programs and Plans
Goliath offers a range of plans tailored to different user needs, from the Ramp plan for basic prospecting and filtering to the Scale plan, which includes live data, automated outreach, and a dedicated caller working leads 24/7. Each plan is designed to enhance the user's ability to prospect, nurture, and close deals effectively.
Ramp: $99/month; access to data for prospecting, basic filtering, embedded task/deal tracking, and contact enrichment.
Growth: $299/month; deeper data including seller intent scores, automated drip campaigns, unlimited calling and texting.
Scale: $1499/month; live data, automated outreach, pipeline visibility, plus a dedicated caller working leads 24/7.
Conclusion
By thinking in feedback loops rather than funnels, Goliath empowers real estate operators to adapt quickly to market changes, nurture relationships effectively, and close deals efficiently. This innovative approach not only enhances operational efficiency but also maximizes outcomes and ROI, making Goliath an indispensable tool for real estate professionals.
