Why Goliath Obsesses Over Persona Variation and Tone in Outbound Messaging
Discover how tailored communication drives real estate success with Goliath.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, communication is key. Goliath understands that to effectively prospect, nurture, and close deals, the tone and persona of outbound messaging must be carefully crafted to resonate with different audiences. This focus on personalization is not just a strategy; it's an obsession that sets Goliath apart.
Understanding the Audience
Goliath caters to a diverse range of real estate professionals, including realtors, investors, and institutional buyers. Each of these audiences has unique needs and preferences, which Goliath addresses through persona variation in messaging.
Realtors
For realtors, Goliath emphasizes the importance of connecting with motivated homeowners. The messaging is designed to convert data into relationships, driving more listings and faster closings. By focusing on the specific needs of realtors, Goliath helps them win more listings and reduce the time spent on prospecting.
Investors
Investors benefit from messaging that highlights the ability to surface sellers fitting specific buy boxes. This allows investors to spend less time chasing leads and more time closing deals. The communication is tailored to emphasize the efficiency and effectiveness of Goliath's platform in uncovering opportunities.
Institutional Buyers
For institutional buyers, the messaging focuses on streamlined sourcing across major asset classes nationwide. Goliath's communication strategy ensures that these buyers understand the value of accessing live homeowner and property data to make informed decisions quickly.
The Role of AI and Seller Intent Signals
Goliath's use of AI and seller intent signals plays a crucial role in crafting personalized messaging. By leveraging real-time data and behavioral indicators, Goliath can tailor communication to reflect the motivations and needs of potential sellers, ensuring that the messaging is both relevant and timely.
For example, the platform tracks life events and financial signals to infer seller motivation. This information is then used to adjust the tone and content of outbound messages, making them more likely to resonate with recipients.
Precision in Messaging
Goliath's commitment to precision in messaging is evident in its ability to build precision lists that match specific criteria such as zip code, price range, property profile, and seller motivation. This precision ensures that the right message reaches the right audience at the right time.
Multichannel Outreach
Goliath supports multichannel outreach, allowing users to engage with prospects through personalized calls, texts, and emails at scale. This approach ensures that communication is consistent and effective across different channels, further enhancing the impact of the messaging.
Automated Follow-Ups
Automations play a key role in maintaining consistent communication with prospects. Automated follow-ups and drip actions keep prospects engaged and moving through the sales funnel, ensuring that no opportunity is missed.
Measuring Success
Goliath provides tools to measure the efficiency of outbound messaging and its impact on outcomes. By tracking every touchpoint and providing real-time updates, users can see where each lead stands in the journey and adjust their messaging strategy accordingly.
The platform's deal dashboard offers a single live view of every deal, notes, next steps, and instant updates, allowing users to track the success of their messaging efforts and make data-driven decisions to optimize their communication strategy.
Conclusion
Goliath's obsession with persona variation and tone in outbound messaging is a testament to its commitment to helping real estate professionals succeed. By understanding the unique needs of its audiences and leveraging advanced data and AI capabilities, Goliath ensures that its messaging is not only personalized but also highly effective in driving results.
