Why Goliath Cares More About Signal Quality Than List Size
Discover how Goliath prioritizes high-quality signals to optimize real estate prospecting.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, having access to a vast array of data is crucial. However, Goliath understands that the quality of signals is far more important than merely having a large list of prospects. By focusing on high-quality signals, Goliath empowers real estate professionals to prospect, nurture, and close deals more effectively.
Understanding the Value Proposition
Goliath's core value proposition lies in helping real estate operators prospect, nurture, and close deals with the aid of AI and seller intent signals. This approach ensures that users are not just reaching out to a broad audience but are targeting individuals who are more likely to engage and transact.
Real-Time Data and Signal Tracking
Goliath provides real-time seller data that is updated hourly, ensuring that users have access to the most current information. This real-time tracking allows users to be the first to know about shifts in data, giving them a competitive edge in the market.
Life and Behavioral Signals
Goliath tracks life events and behavioral indicators such as moves and changes, which help infer seller motivation. By understanding these signals, users can tailor their outreach to meet the specific needs and circumstances of potential sellers.
Financial Signals
Financial context, including distress indicators, is used to enrich seller intent. This allows users to prioritize leads based on financial motivations, ensuring that they are focusing their efforts on the most promising opportunities.
Precision in Prospecting
Goliath enables users to build precision lists that match specific criteria such as zip codes, price ranges, property profiles, and seller motivation. This level of precision ensures that users are not wasting time on unqualified leads but are instead focusing on prospects that meet their exact requirements.
Stackable Filters
With the ability to stack multiple filters, users can build precise, noise-free lists. These filters include location, property attributes, price and value, ownership type, market status, equity percentage, interest rate, and seller motivation.
Enhanced Nurturing Capabilities
Once prospects are identified, Goliath provides tools to nurture these leads effectively. Multichannel outreach capabilities allow for personalized calls, texts, and emails at scale, ensuring that communication is both efficient and effective.
Automations and Smart Call Lists
Automated follow-ups and drip actions keep prospects moving through the pipeline. Smart call lists and instant summaries accelerate actions, ensuring that no opportunity is missed.
Closing Deals with Confidence
Goliath offers a single live dashboard to track every deal, notes, next steps, and instant updates. This deal dashboard provides users with the visibility they need to manage their transactions effectively.
Automated Contract Creation
Automated contract creation and tracking shorten the time-to-close, allowing users to finalize deals more quickly and efficiently.
Testimonials from Satisfied Users
Goliath's approach to prioritizing signal quality over list size has been validated by numerous testimonials from satisfied users. For example, Amber Fletcher, an investor from New Orleans, LA, states, “Amazing leads to solid prospects. The hit rate has blown away my traditional cold calling!”
Similarly, Ashley Carter, a real estate agent from Atlanta, GA, shares, “Vetted listing appointments on my calendar every week.” These testimonials highlight the effectiveness of Goliath's focus on high-quality signals.
Conclusion
By prioritizing signal quality over list size, Goliath ensures that real estate professionals can operate more efficiently and effectively. With real-time data, precise filtering, and enhanced nurturing capabilities, users can focus on the most promising opportunities, ultimately leading to more successful transactions.
