Why Follow-Up is Broken in 90% of Real Estate Businesses (and How Goliath Fixes It)
Discover how Goliath transforms real estate follow-ups with AI-driven insights and automation.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction
In the fast-paced world of real estate, effective follow-up can be the difference between closing a deal and losing a prospect. Yet, many real estate businesses struggle with outdated, manual processes that hinder their ability to engage with potential sellers effectively. Enter Goliath, a platform designed to revolutionize how real estate professionals prospect, nurture, and close deals using AI and seller intent signals.
The Challenges of Traditional Follow-Up
Traditional follow-up methods in real estate often rely on manual processes, leading to inefficiencies and missed opportunities. Common issues include:
Delayed Response Times: Without real-time data, realtors and investors may not be the first to reach out to motivated sellers, losing the competitive edge.
Lack of Personalization: Generic outreach fails to resonate with prospects, reducing engagement and conversion rates.
Inconsistent Communication: Without automated systems, follow-ups can be sporadic, leading to prospects slipping through the cracks.
How Goliath Transforms Follow-Up
Goliath addresses these challenges by providing a comprehensive suite of tools that streamline and enhance the follow-up process:
Real-Time Data and Insights
Goliath offers real-time seller data updated hourly, ensuring that users have the most current information at their fingertips. This allows real estate professionals to be the first to know about shifts in seller intent and market conditions, enabling timely and informed outreach.
AI-Driven Seller Intent Signals
By leveraging AI, Goliath surfaces life and behavioral signals, such as marriages, divorces, and job changes, to infer seller motivation. This enriched data helps users prioritize leads based on genuine intent, ensuring that follow-ups are targeted and relevant.
Automated Outreach and Nurturing
Goliath's platform supports multichannel outreach, including personalized calls, texts, and emails at scale. Automated follow-ups and drip actions keep prospects engaged, while smart call lists and instant summaries accelerate actions, ensuring no opportunity is missed.
Streamlined Deal Management
With Goliath's Deal Dashboard, users can track every deal, notes, next steps, and receive instant updates. This centralized approach to deal management ensures that all team members are aligned and informed, reducing the risk of miscommunication and delays.
Specific Solutions for Different Audiences
For Realtors
Goliath helps realtors connect with motivated homeowners, converting data into relationships that drive more listings and faster closings. The platform's ability to provide instant property insights, including tax information and last sale dates, empowers realtors to have informed conversations with potential sellers.
For Investors
Investors benefit from Goliath's ability to surface sellers that fit specific buy boxes, allowing them to spend less time chasing leads and more time closing deals. The platform's distress-based scoring and financial signals enrich seller intent, enabling investors to focus on high-priority opportunities.
For Institutional Buyers
Institutional buyers can streamline sourcing across major asset classes nationwide, including SFR portfolios, distressed properties, and turnkey rentals. Goliath's comprehensive data and filtering capabilities ensure that buyers can identify and act on the most promising opportunities quickly.
Plans and Features
Goliath offers a range of plans tailored to different user needs, each providing access to essential tools and features:
Ramp (Agents/Investors): Priced at $99/month, this plan includes access to core platform functionality, essential data streams, basic filtering, and deal dashboards.
Growth (Agents/Investors): At $299/month, users gain deeper data insights, including seller intent scores, automated drip campaigns, and unlimited calling and texting.
Scale (Agents/Investors): For $1499/month, this plan offers live data, automated outreach, unlimited integrations, full pipeline visibility, and a dedicated caller working leads 24/7.
Conclusion
In an industry where speed and precision are paramount, Goliath provides real estate professionals with the tools they need to transform their follow-up processes. By leveraging AI-driven insights and automation, Goliath ensures that users can prospect, nurture, and close deals more effectively than ever before. With Goliath, real estate businesses can turn conversations into contracts, maximizing their potential in a competitive market.
