Why Fast-Moving Buyers Win More Deals (and Trust)
This article breaks down the connection between buyer speed and buyer seriousness, and shows you how to use that insight to prioritize deals, protect your time, and move more contracts to close.
Austin Beverigde
Tennessee
, Goliath Teammate
In the real estate game, especially when you're dealing with motivated sellers, speed isn’t just a competitive advantage. It’s a credibility test.
When a buyer moves fast:
They signal experience
They reduce seller anxiety
They increase the likelihood of closing
When they stall or drag their feet:
You lose leverage with the seller
The deal cools off
And your time gets wasted
This article breaks down the connection between buyer speed and buyer seriousness, and shows you how to use that insight to prioritize deals, protect your time, and move more contracts to close.
Why Speed Equals Seriousness
Let’s start with the basics:
In real estate acquisitions and dispositions, you’re not just selling properties. You’re managing momentum.
And momentum dies when buyers stall.
Experienced buyers know this. That’s why the best ones:
Reply quickly
Ask the right questions
Walk the property fast
Submit terms fast
And wire funds with minimal delay
These actions are signals.
They say:
“I know what I want, I’ve done this before, and I’m not here to waste your time.”
That’s buyer gold.
Slow Buyers = Risky Deals
On the other hand, a buyer who:
Takes 3+ days to respond
Keeps asking basic questions
Needs “just one more comp”
Won’t commit to a walkthrough
Or ghosts you without warning...
…is telling you something too:
“I might not be ready. I’m still shopping. I’m not your best option right now.”
These buyers might eventually close, but the odds get lower every day they stay silent.
Why Speed Matters More Than Price
Plenty of wholesalers, agents, and investors fall into the same trap:
They chase the highest offer, not the fastest one.
But here’s the truth:
A lower offer with high speed often wins.
Why? Because it’s predictable.
Sellers want certainty. So when you bring them a buyer who:
Says yes fast
Moves with clarity
And delivers without drama
They’re more likely to say yes, even if the number is a bit lower.
And that means you close more deals and protect your reputation.
The Psychology of Speed in Real Estate
Speed isn't just about logistics, it’s psychological.
A buyer who moves fast signals:
Clarity: They already know what they want.
Confidence: They trust their analysis and instincts.
Capability: They’ve done this before and are prepared.
These traits make sellers (and their agents, attorneys, or family members) feel safe.
When buyers move slowly, it creates doubt. Doubt leads to hesitation. Hesitation kills deals.
How to Read Buyer Speed in 3 Key Areas
You don’t need a crystal ball. You just need to watch for these three moments of truth:
1. First Contact Speed
What to watch for:
Do they respond to your message within 24 hours?
Do they take initiative to ask relevant questions or request access?
What it tells you:
Fast responders are paying attention and ready to go.
Slow ones may be disorganized, unsure, or just casually browsing.
Tip: Log first response time in your CRM. You’ll start to notice patterns quickly.
2. Decision-Making Speed
What to watch for:
After walking the property, how long until they give feedback or make an offer?
Do they get stuck in “analysis paralysis” or move forward with clarity?
What it tells you:
If they stall here, it’s often a sign they’re not truly motivated, or worse, they’re using your deal to compare others.
Tip: Set a gentle deadline. Example:
“If I don’t hear back from you by Friday, I’ll assume it’s not a fit and release the property to someone else.”
3. Closing Speed
What to watch for:
Do they get earnest money in on time?
Are their paperwork and funding steps smooth, or full of excuses?
What it tells you:
Fast closers have systems and money ready.
Slow closers may be broke, unorganized, or just hoping to assign without commitment.
Tip: Use this phrase upfront:
“We’re looking for buyers who can move quickly, even if the offer’s not the highest.”
Speed Benchmarks to Use in Your Vetting Process
Here’s a cheat sheet to help you gauge buyer credibility by time:
Buyer Action | Ideal Speed | Red Flag |
First reply to your message | Within 12–24 hours | 3+ days of silence |
Schedules walkthrough | Within 48 hours | Asks for one “next week” |
Makes a decision | Within 1–2 days after seeing it | Asks for more comps, disappears |
Sends EMD | Within 24–48 hours of agreement | Delays, blames title, etc. |
Closes | Within 7–10 days (cash) | Keeps pushing back |
What Slow Buyers Might Still Mean
Not every slow buyer is a bad buyer.
Sometimes, slow movement means:
They’re funding creatively (subto, seller finance, hard money)
They have internal partners to consult
They’re juggling multiple deals at once
If they communicate clearly, you can work with that.
But if they go silent, change their story, or dodge deadlines? That’s not business. That’s babysitting.
How to Use Speed to Rank and Filter Buyers
Once you’ve tracked enough buyer behavior, you can build a credibility score based on speed.
Tag buyers like:
Hot: Responds fast, walks fast, offers fast
Warm: Moves reasonably, but needs occasional nudges
Cold: Always late, always excuses, rarely closes
Build your follow-up and deal access strategy around this:
Give first looks to “hot” buyers
Give backup spots to “warm” ones
Archive or restrict access for “cold” buyers unless they re-qualify
Scripts to Test Buyer Speed Politely
Here are a few soft-push scripts that help reveal buyer intent:
When sending a new deal:
“Let me know within 24 hours if this is a fit, I’m offering early access to serious buyers who can move quick.”
After they walk the property:
“Appreciate you checking it out, do you think you’ll be able to decide by tomorrow?”
If they ask for more time:
“No problem, just know I can’t hold this one. I’ll keep you posted if it’s still available.”
To test closing speed before assigning:
“Just confirming, can you get earnest money in by Friday and close in 10 days if the seller agrees?”
How to Build a Reputation That Attracts Fast Buyers
Fast buyers don’t just appear out of nowhere. They find you when:
You communicate clearly and quickly
You make it easy to work with you
You reward speed with first access
The more your reputation becomes:
“They move fast, they don’t play games…”
…the more buyers match that energy.
What to Do When a Buyer Moves Too Slow
Sometimes, a buyer you like just isn’t moving. Use a reset message like:
“Hey [Name], looks like this one might not be the right fit timing-wise. Going to offer it to a few others unless something changes, let me know either way.”
Or if you’re done:
“Appreciate your time, doesn’t seem like the timing is right, so I’ll remove you from priority notifications for now. Let me know if you want to re-engage.”
This keeps the door open, but saves your time.
Speed Is the Silent Filter
Every buyer says they’re serious.
But only serious buyers move fast.
You don’t need them to say the right things.
You just need to watch what they do, and how quickly they do it.
Fast buyers = real buyers
Slow buyers = maybe buyers
Ghost buyers = delete
Let speed be your filter. Let action guide your follow-up. And save your time for people who actually deserve it.
