Why Cold Calling Made a Real Estate Comeback in 2025
Explore the resurgence of cold calling in real estate and how Goliath Data is leading the charge.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, strategies that once seemed outdated are making a surprising comeback. Cold calling, a method that many had written off as obsolete, is experiencing a resurgence in 2025. This revival is fueled by advanced technology and data-driven insights, with Goliath Data at the forefront, transforming how real estate professionals connect with prospects.
The Evolution of Cold Calling
Cold calling has long been a staple in real estate, but its effectiveness waned as digital marketing took center stage. However, the landscape is shifting once again. The key to this resurgence lies in the integration of artificial intelligence and real-time data, allowing agents and investors to connect with prospects more effectively than ever before.
AI and Seller Intent Signals
Goliath Data has revolutionized cold calling by incorporating AI and seller intent signals. This technology helps real estate operators prospect, nurture, and close deals with unprecedented precision. By leveraging these insights, agents can focus their efforts on the most promising leads, reducing time spent on fruitless calls.
Speed and Efficiency
One of the primary reasons for the comeback of cold calling is the speed and efficiency it offers. With Goliath Data, users gain instant access to a wealth of information, with a typical onboarding time of just two minutes. This rapid setup allows agents to start building their pipeline almost immediately.
Real-Time Data Updates
Goliath's platform provides real-time seller data, updated hourly, ensuring that users are always working with the most current information. This capability is crucial for staying ahead in the competitive real estate market, where timing can make all the difference.
Targeted Outreach
Cold calling in 2025 is no longer about casting a wide net and hoping for the best. Instead, it's about precision and targeting. Goliath Data enables users to build precision lists that match specific criteria such as zip code, price range, property profile, and seller motivation. This targeted approach increases the likelihood of successful connections and conversions.
Advanced Filtering Options
The platform offers a range of filtering options, including location, property attributes, price and value, ownership type, market status, equity, interest rate, and seller motivation. These filters allow users to create highly customized lists that align with their specific goals and strategies.
Enhanced Prospecting and Nurturing
Goliath Data's tools go beyond just identifying prospects. The platform supports multichannel outreach, enabling personalized calls, texts, and emails at scale. Automated follow-ups and drip actions ensure that no lead falls through the cracks, keeping prospects engaged and moving through the sales funnel.
Smart Call Lists and Scheduling
With features like smart call lists and built-in reminders, agents can manage their time more effectively and ensure that they never miss an opportunity to connect with a potential seller. The platform also provides instant property insights, mortgage and lien snapshots, and life signals, offering a comprehensive view of each prospect.
Closing Deals Faster
The ultimate goal of any real estate professional is to close deals quickly and efficiently. Goliath Data supports this with a single live dashboard that tracks every deal, notes, next steps, and instant updates. Automated contract creation and tracking further shorten the time-to-close, allowing agents to focus on building relationships and securing more listings.
Real-Time Notifications and Alerts
Embedded notifications provide instant updates and alerts for tasks, appointments, deals, and stage changes, ensuring that users are always informed and ready to act. This level of responsiveness is critical in a market where opportunities can arise and disappear rapidly.
Testimonials and Social Proof
Goliath Data is trusted by over 11,000 real estate operators across the U.S., and the testimonials from satisfied users speak volumes about its effectiveness. From investors who have scaled acquisitions without increasing their marketing budget to agents who have seen their hit rate soar, the platform's impact is clear.
Real-World Success Stories
Amber Fletcher, an investor from New Orleans, LA, praises the platform for turning amazing leads into solid prospects, significantly outperforming traditional cold calling methods.
Ashley Carter, a real estate agent from Atlanta, GA, appreciates the vetted listing appointments that appear on her calendar weekly, streamlining her workflow and increasing her productivity.
Chris Wallace, a real estate agent from Charleston, SC, highlights the convenience of having Goliath book meetings, allowing him to focus on closing deals.
Conclusion
The comeback of cold calling in real estate is a testament to the power of technology and data-driven insights. Goliath Data has redefined this traditional strategy, making it more effective and efficient than ever before. By leveraging AI, real-time data, and targeted outreach, real estate professionals can connect with motivated sellers, close deals faster, and ultimately achieve greater success in a competitive market.
