Wholesaling Real Estate Made Easy for Beginners
Unlock the secrets of successful real estate wholesaling with this comprehensive guide.

Austin Beverigde
Tennessee
, Goliath Teammate
Wholesaling real estate can be a lucrative venture for beginners looking to break into the property market without needing significant capital. By acting as a middleman between sellers and buyers, you can earn profits by securing properties under contract and assigning them to investors. This step-by-step guide will walk you through the essentials of wholesaling real estate, ensuring you have the knowledge to succeed.
Understanding Wholesaling Real Estate
Wholesaling involves finding distressed properties, negotiating a purchase contract, and then selling that contract to an end buyer at a higher price. The key is to find motivated sellers and buyers who are eager to close deals quickly.
Step 1: Research Your Market
Before diving into wholesaling, it’s crucial to understand your local real estate market. Research neighborhoods, property values, and trends to identify areas with potential for profit. Tools like Goliath Data can help you analyze market conditions effectively.
Step 2: Build Your Network
Networking is essential in real estate wholesaling. Connect with real estate agents, investors, and other wholesalers. Attend local real estate meetups, join online forums, and leverage social media platforms to expand your contacts.
Step 3: Find Motivated Sellers
Look for sellers who need to sell quickly due to financial difficulties, divorce, or other personal issues. You can find leads through:
Direct mail campaigns
Online advertising
Driving for dollars (looking for distressed properties)
Step 4: Make Offers
Once you identify a potential property, make a fair offer based on its condition and market value. Use the 70% rule: offer 70% of the after-repair value (ARV) minus repair costs. This ensures there’s enough margin for your buyer.
Step 5: Get the Property Under Contract
Once your offer is accepted, draft a purchase agreement. Ensure it includes an assignment clause that allows you to transfer the contract to another buyer. This is crucial for wholesaling.
Step 6: Find a Buyer
Market the property to your network of investors. Use social media, email lists, and real estate investment groups to find interested buyers. Highlight the potential profit they can make by flipping the property.
Step 7: Close the Deal
Once you find a buyer, coordinate the closing process. Ensure all paperwork is in order and that both parties understand the terms. You will receive your wholesale fee at closing, which is the difference between your contract price and the selling price.
Common Mistakes to Avoid
Not doing enough market research
Overestimating property values
Neglecting to build a strong buyer’s list
Failing to understand local laws and regulations
Final Thoughts
Wholesaling real estate can be a rewarding career if approached with the right strategies and knowledge. By following these steps, you’ll be well on your way to making your first deal and building a successful wholesaling business. Remember, persistence and networking are key in this industry.
