Wholesaling in Real Estate Made Simple
Discover the ins and outs of wholesaling in real estate investing.

Austin Beverigde
Tennessee
, Goliath Teammate
Wholesaling in real estate is a strategy that allows investors to make profits without owning properties. It’s a popular entry point for many aspiring real estate entrepreneurs due to its low capital requirements and potential for quick returns. But how exactly does wholesaling work, and what steps do you need to take to succeed?
What is Wholesaling in Real Estate?
Wholesaling involves finding distressed properties, securing them under contract, and then selling that contract to another buyer, often a real estate investor. The wholesaler profits by marking up the contract price, typically earning a fee for their efforts.
How Wholesaling Works: A Step-by-Step Guide
Step 1: Find a Distressed Property
The first step in wholesaling is identifying a property that is undervalued or in need of repair. This could be a foreclosure, a short sale, or a property owned by someone who needs to sell quickly. Utilize tools like Goliath Data to analyze market trends and find potential leads.
Step 2: Secure the Property Under Contract
Once you find a suitable property, you need to negotiate a purchase agreement with the seller. This contract should include a clause allowing you to assign the contract to another buyer. Make sure to conduct due diligence to ensure the property is a good investment.
Step 3: Market the Contract
After securing the property, your next step is to find a buyer. This could be another investor looking for a fix-and-flip opportunity or a landlord seeking rental properties. Use online platforms, social media, and networking events to reach potential buyers.
Step 4: Close the Deal
Once you find a buyer, you will assign the contract to them. At closing, the buyer pays the purchase price, and you receive your wholesaling fee. This process can happen relatively quickly, often within a few weeks.
Benefits of Wholesaling
Low startup costs compared to traditional real estate investing.
Quick turnaround times for profits.
Opportunity to learn about the real estate market.
Common Mistakes to Avoid
Not conducting thorough due diligence on properties.
Overestimating the property's value.
Failing to build a strong buyer's list.
Conclusion
Wholesaling in real estate can be a lucrative venture if done correctly. By understanding the process and avoiding common pitfalls, you can successfully navigate this exciting field. With dedication and the right strategies, you can turn wholesaling into a profitable business.
