What Real Estate Content Will Go Viral in 2026
Explore the future of real estate content and the trends set to captivate audiences.
Austin Beverigde
Tennessee
, Goliath Teammate
The landscape of real estate is ever-evolving, and as we look towards 2026, the content that captures the attention of audiences will be shaped by technological advancements, market dynamics, and shifting consumer preferences. Understanding these trends can help real estate professionals create content that not only informs but also engages and inspires action.
Leveraging AI and Data-Driven Insights
In 2026, the use of AI and data-driven insights will be critical in creating viral real estate content. Platforms like Goliath are already leading the way by providing real estate operators with AI-enhanced tools that prospect, nurture, and close deals. These tools are supercharged by seller intent signals, offering a smarter way to build pipelines.
Real-Time Data Updates
Content that highlights the importance of real-time data updates will resonate with audiences. Goliath's ability to update seller data hourly ensures that users are the first to know about shifts in the market, making this a compelling topic for content creators.
Personalized Outreach Strategies
As personalization becomes increasingly important, content that explores multichannel outreach strategies will gain traction. Goliath's capabilities in personalized calls, texts, and emails at scale offer a blueprint for effective communication that can be shared with a broader audience.
Focusing on Seller Motivation and Intent
Understanding seller motivation and intent will be a key theme in 2026. Content that delves into how platforms like Goliath use life and behavioral signals to infer seller motivation will provide valuable insights to real estate professionals looking to connect with motivated homeowners.
Intent Scoring and Filtering
Explaining the concept of seller intent scoring and how it can be used to filter and prioritize leads will be an engaging topic. Goliath's advanced filtering capabilities, including the ability to filter by seller intent score, provide a rich source of content ideas.
Life and Financial Signals
Content that explains how life events and financial signals are used to enrich seller intent will attract attention. By tracking life events such as marriages, divorces, and job changes, Goliath provides a nuanced understanding of seller motivation that can be shared through engaging content.
Streamlining the Closing Process
Efficiency in closing deals will continue to be a priority in 2026, and content that focuses on streamlining the closing process will be highly relevant. Goliath's automated contract creation and tracking features can be highlighted to show how technology is reducing time-to-close.
Digital Agreements and Document Tracking
Exploring the benefits of digital agreements and document tracking will resonate with audiences interested in remote and efficient closing processes. Goliath's support for remote e-signing and digital document tracking provides a practical example of how technology is transforming real estate transactions.
Objection Handling and Smart Reminders
Content that offers strategies for handling objections and using smart reminders to keep deals on track will be valuable to real estate professionals. Goliath's contextual insights and smart reminders help address last-minute objections, providing a framework for content that educates and informs.
Building and Nurturing Relationships
In 2026, content that emphasizes the importance of building and nurturing relationships will be crucial. Goliath's tools for nurturing leads through automated follow-ups and drip actions can be showcased to demonstrate effective relationship management strategies.
Smart Call Lists and Scheduling
Creating content around the use of smart call lists and scheduling tools will appeal to audiences looking for ways to optimize their outreach efforts. Goliath's built-in reminders and appointment management features offer practical solutions that can be shared with a wider audience.
Instant Property Insights
Providing instant property insights will be a key content theme. Goliath's ability to deliver property records, tax information, and last sale dates at a glance can be highlighted as a way to enhance the decision-making process for real estate professionals.
Emphasizing Speed and Efficiency
As the real estate market continues to move quickly, content that emphasizes speed and efficiency will be in high demand. Goliath's promise of instant access and a typical onboarding time of just two minutes can be used to illustrate the importance of quick and efficient processes.
Real-Time Operations and Notifications
Content that focuses on the benefits of real-time operations and instant notifications will resonate with audiences seeking to stay ahead in a fast-paced market. Goliath's embedded notifications and real-time tracking capabilities provide a foundation for content that highlights the advantages of staying informed and responsive.
Automations and Pipeline Visibility
Exploring the role of automations and pipeline visibility in enhancing efficiency will be a compelling topic. Goliath's automated outreach and full pipeline visibility features can be showcased to demonstrate how technology is streamlining real estate operations.
Conclusion
As we look towards 2026, the real estate content that goes viral will be shaped by the integration of technology, data-driven insights, and a focus on building meaningful relationships. By leveraging platforms like Goliath, real estate professionals can create content that not only informs but also inspires action, setting the stage for success in a rapidly evolving market.
