What Real Estate Brokerages Learned the Hard Way in 2025
Insights from the evolving landscape of real estate operations
Austin Beverigde
Tennessee
, Goliath Teammate
The Shift Towards AI-Driven Prospecting
In 2025, real estate brokerages have increasingly turned to AI-driven solutions to enhance their prospecting capabilities. Goliath Data has been at the forefront, offering tools that leverage AI and seller intent signals to help real estate operators prospect, nurture, and close deals more effectively.
With real-time data updates and the ability to track shifts in seller intent, brokerages have learned the importance of staying ahead of market changes. This capability allows them to identify motivated sellers early, reducing the time spent on cold leads and increasing the likelihood of successful closings.
Real-Time Data and Its Impact
The availability of real-time seller data, updated hourly, has been a game-changer for brokerages. This feature ensures that real estate professionals are the first to know about potential opportunities, allowing them to act swiftly and decisively.
Brokerages have realized that the speed of access to data can significantly impact their success rates. Goliath's promise of instant access and a typical onboarding time of approximately two minutes has set a new standard in the industry.
Enhanced Filtering and Targeting
Another critical lesson learned by brokerages is the value of precise filtering and targeting. Goliath Data provides extensive filtering options, allowing users to narrow down prospects based on location, property attributes, price, ownership type, market status, equity, interest rates, and seller motivation.
This level of granularity in filtering helps brokerages build precision lists that match specific criteria, such as zip codes, price ranges, and property profiles. By doing so, they can focus their efforts on the most promising leads, improving conversion rates and overall efficiency.
Custom Lists and Stackable Filters
Brokerages have also benefited from the ability to create custom lists and stack multiple filters to build noise-free lists. This capability allows them to monitor and engage with prospects continuously, ensuring that no opportunity is missed.
By defining a 'buy box'—a set of criteria that includes market, asset profile, and price ranges—brokerages can drive prospect discovery and streamline their operations.
Nurturing Leads with Multichannel Outreach
In 2025, brokerages have embraced multichannel outreach strategies to nurture leads effectively. Goliath Data supports personalized calls, texts, and emails at scale, enabling brokerages to maintain consistent communication with prospects.
Automated follow-ups and drip actions are crucial for keeping prospects engaged and moving through the sales funnel. Brokerages have learned that timely and relevant communication can significantly increase the likelihood of closing deals.
Smart Call Lists and Scheduling
Brokerages have found value in generating smart call lists and using built-in reminders and appointment management tools. These features help prevent prospects from slipping through the cracks and ensure that all leads are followed up promptly.
Instant property insights, including property records, tax information, and last sale dates, provide brokers with the information they need to have informed conversations with potential sellers.
Closing Deals with Efficiency
The ability to close deals efficiently has become a priority for brokerages in 2025. Goliath Data's deal dashboard offers a single live view of every deal, notes, next steps, and instant updates, allowing brokers to manage their pipelines effectively.
Automated contract creation and tracking have shortened the time-to-close, enabling brokerages to finalize agreements quickly and with minimal delay.
Digital Agreements and Document Tracking
Digital agreements and document tracking have become essential tools for brokerages, providing visibility on what’s signed and pending. This capability supports remote e-signing, making it easier for brokers to close deals from anywhere.
Smart reminders and contextual insights help brokers address last-minute objections and keep deals on track during the closing process.
Leveraging Programs and Plans
Brokerages have also learned the value of leveraging specialized programs and plans offered by Goliath Data. Invitation-only programs like Syndicate and Blackbook provide pre-vetted opportunities and exclusive listing appointments, reducing upfront costs and ensuring a higher success rate.
The various plans available, such as Ramp, Growth, and Scale, cater to different needs, offering features like seller intent scores, automated outreach, and dedicated callers to work leads 24/7.
Support and Flexibility
With straightforward pricing, 24/7 support, and the ability to cancel anytime, brokerages have found Goliath Data's offerings to be both flexible and reliable, allowing them to adapt quickly to changing market conditions.
Conclusion
As real estate brokerages continue to navigate the complexities of the market in 2025, the lessons learned have highlighted the importance of leveraging technology and data-driven insights. Goliath Data's comprehensive suite of tools has empowered brokerages to prospect, nurture, and close deals with unprecedented efficiency, setting a new standard for success in the industry.
