What Is Wholesaling in Real Estate and How to Get Started
A comprehensive guide for beginners looking to enter the real estate market.

Austin Beverigde
Tennessee
, Goliath Teammate
Wholesaling in real estate is an exciting entry point for many aspiring investors. It allows individuals to profit from real estate without the need for significant capital or extensive market knowledge. If you're curious about how to navigate this lucrative field, you're in the right place.
Understanding Wholesaling in Real Estate
Wholesaling involves finding distressed properties, getting them under contract, and then selling that contract to another buyer, typically an investor. The wholesaler profits from the difference between the contract price and the sale price. This method requires minimal upfront investment, making it an attractive option for beginners.
How Wholesaling Works
Here’s a step-by-step breakdown of the wholesaling process:
Find a Motivated Seller: Look for homeowners who are eager to sell quickly, often due to financial distress, divorce, or other personal issues.
Get the Property Under Contract: Negotiate a purchase agreement with the seller at a price lower than the property's market value.
Market the Contract: Find buyers, usually real estate investors, who are interested in purchasing the property.
Assign the Contract: Sell your rights to the contract to the buyer for a fee, which is your profit.
Benefits of Wholesaling
Wholesaling offers several advantages, especially for beginners:
Low Initial Investment: You don’t need to buy the property, which reduces financial risk.
Quick Turnaround: Transactions can close quickly, allowing for rapid profit generation.
Learning Experience: It provides hands-on experience in real estate without the long-term commitment.
Common Mistakes to Avoid
While wholesaling can be profitable, beginners often make mistakes that can hinder their success:
Neglecting Due Diligence: Always research the property and the local market to avoid overestimating its value.
Ignoring Legalities: Ensure you understand the legal aspects of wholesaling in your state, including contract laws.
Overpromising to Buyers: Be honest about the property's condition and potential issues to maintain credibility.
Getting Started with Wholesaling
If you're ready to dive into wholesaling, here are some actionable steps:
Educate Yourself: Read books, take courses, and join online forums to learn from experienced wholesalers.
Build a Network: Connect with real estate agents, investors, and other wholesalers to create a support system.
Use Data Tools: Consider utilizing platforms like Goliath Data to find leads and analyze market trends.
Conclusion
Wholesaling in real estate can be a rewarding venture for beginners willing to learn and adapt. By understanding the process, avoiding common pitfalls, and leveraging available resources, you can set yourself up for success in this dynamic industry.
