Understanding Signals, Lists, and Intent in Real Estate with Goliath
Explore how Goliath leverages signals, lists, and intent to transform real estate operations.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, having the right tools to prospect, nurture, and close deals is crucial. Goliath stands out by providing a comprehensive platform that harnesses the power of signals, lists, and intent to streamline real estate operations. This article delves into the differences between these elements and how Goliath utilizes them to empower real estate professionals.
Signals: The Foundation of Insight
Signals are the core indicators that Goliath uses to identify potential sellers and understand their motivations. These signals are derived from various life events and financial contexts, providing a rich tapestry of data that informs decision-making.
Life and Behavioral Signals
Goliath tracks life events such as marriages, divorces, and job changes to infer seller motivation. These life signals help in understanding the likelihood of a homeowner's intent to sell.
Financial Signals
Financial context, including distress indicators, is used to enrich seller intent. This allows real estate operators to prioritize leads based on financial readiness or urgency to sell.
Lists: Precision in Targeting
Lists are a critical component of Goliath's strategy, allowing users to organize and target potential sellers effectively. By utilizing advanced filtering options, users can create precise, noise-free lists that match their specific criteria.
Custom and Stackable Filters
Goliath enables users to build and save custom lists for ongoing monitoring and outreach. Filters can be stacked to refine searches by location, property attributes, price, equity, and seller motivation.
Buy Box Definition
Users can define a 'buy box' that specifies market, asset profile, and price ranges to drive prospect discovery. This feature is particularly useful for investors looking to streamline their acquisition processes.
Intent: The Key to Action
Seller intent is a powerful metric that Goliath leverages to prioritize leads and streamline the sales process. By understanding intent, real estate professionals can focus their efforts on the most promising opportunities.
Seller Intent Score
Goliath's platform includes a Seller Intent Score, which supports thresholding to filter leads based on their likelihood to sell. This score is crucial for identifying motivated sellers early and efficiently.
Distress-Based Scoring
Lead scoring can incorporate distress signals and other motivation inputs, providing a nuanced view of a seller's intent. This allows for more targeted and effective outreach.
Why Goliath Cares
Goliath's commitment to integrating signals, lists, and intent into its platform is driven by the goal of empowering real estate professionals to work smarter, not harder. By providing real-time data and insights, Goliath ensures that users are always a step ahead in the competitive real estate market.
Real-Time Data and Updates
With real-time seller data updated hourly, Goliath users are the first to know about shifts in the market. This immediacy is crucial for making informed decisions quickly.
Comprehensive Pipeline Management
Goliath offers a single live dashboard to track every deal, notes, next steps, and instant updates, ensuring that no opportunity is missed.
In conclusion, Goliath's integration of signals, lists, and intent into its platform provides real estate professionals with the tools they need to prospect, nurture, and close deals effectively. By understanding and leveraging these elements, users can enhance their operations and achieve greater success in the real estate market.
