Understanding Seller Motivation with Goliath Data
Discover how Goliath Data identifies and leverages seller motivation signals for real estate success.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, understanding what makes a seller truly motivated is crucial for closing deals efficiently. Goliath Data provides real estate professionals with cutting-edge tools and insights to identify motivated sellers early, using a combination of AI and seller intent signals. This article delves into the specifics of how Goliath Data achieves this and the benefits it offers to real estate operators.
Real-Time Data and Seller Intent Signals
Goliath Data stands out by offering real-time seller data that is updated hourly. This ensures that users are always working with the most current information, allowing them to be the first to know about potential opportunities. The platform tracks shifts in data in real time, providing a competitive edge in the market.
Life and Behavioral Signals
One of the key features of Goliath Data is its ability to track life events and behavioral indicators. These signals include significant life changes such as marriages, divorces, deaths, and job changes, which can influence a homeowner's decision to sell. By understanding these life signals, real estate professionals can better gauge a seller's motivation.
Financial Signals
In addition to life events, Goliath Data enriches seller intent with financial context. This includes distress indicators that may suggest a homeowner is more inclined to sell. By incorporating these financial signals, users can prioritize leads that are more likely to result in successful transactions.
Advanced Filtering and Precision Lists
Goliath Data allows users to build precise, noise-free lists by stacking multiple filters. These filters include:
Location: Filter by city and ZIP code.
Property Attributes: Filter by bedrooms, bathrooms, property type, year built, and lot size.
Price & Value: Filter by price point and estimated value.
Ownership: Filter by owner type, such as individual owners.
Market Status: Filter by MLS status, including properties not listed.
Equity: Filter by estimated equity percentage.
Interest Rate: Filter by current or estimated interest rate.
Motivation: Filter by seller motivation.
Seller Intent Score: Supports thresholding to focus on sellers with a score of 60 or higher.
These advanced filtering options enable users to create precision lists that match specific criteria, ensuring that they are targeting the most promising leads.
Programs and Plans for Enhanced Prospecting
Goliath Data offers several programs and plans tailored to different real estate professionals, including agents and investors.
Programs
Syndicate: An invitation-only program providing a daily list of pre-vetted opportunities and unclaimed deals, with no upfront costs and payment upon closing.
Blackbook: Another invitation-only program offering exclusive listing appointments with zero upfront fees, where payment is made upon success.
Plans
Ramp (Agents): For $99/month, agents gain access to data for prospecting, basic filtering, embedded task and deal tracking, and contact enrichment.
Growth (Agents): Priced at $299/month, this plan includes deeper data, seller intent scores, automated drip campaigns, and unlimited calling and texting.
Scale (Agents): At $1499/month, this plan offers live data, automated outreach, pipeline visibility, and a dedicated caller working leads 24/7.
Ramp (Investors): For $99/month, investors receive core platform functionality, essential data streams, basic filtering, deal dashboards, and suggested follow-ups.
Growth (Investors): At $299/month, this plan leverages the Seller Intent Score to prioritize leads and uncover opportunities.
Scale (Investors): For $1499/month, investors access live data, automated outreach, unlimited integrations, full pipeline visibility, and a dedicated caller.
Outcomes and Social Proof
Goliath Data's impact is reflected in the outcomes experienced by its users. Realtors can win more listings, get to motivated sellers first, and reduce time spent prospecting. Investors benefit by closing more off-market deals faster and focusing on underwriting rather than marketing.
Trusted by over 11,000 real estate operators across the U.S., Goliath Data has garnered positive testimonials from users who have experienced significant improvements in their prospecting and closing processes. For instance, Amber Fletcher, an investor from New Orleans, LA, praised the platform for providing amazing leads that have transformed into solid prospects, outperforming traditional cold calling methods.
Conclusion
Goliath Data equips real estate professionals with the tools they need to effectively prospect, nurture, and close deals by understanding and leveraging seller motivation. With real-time data, advanced filtering, and programs tailored to different needs, Goliath Data is the smarter way to build your pipeline and turn conversations into contracts.
