Understanding Seller Intent with Goliath
Explore how Goliath leverages seller intent signals to revolutionize real estate transactions.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, understanding seller intent can be the difference between a successful deal and a missed opportunity. Goliath offers a unique approach to capturing and leveraging seller intent signals, empowering real estate professionals to prospect, nurture, and close deals more effectively.
What is Seller Intent?
Seller intent refers to the likelihood or motivation of a property owner to sell their property. By analyzing various signals, Goliath can determine which homeowners are more likely to sell, allowing real estate operators to focus their efforts on high-potential leads.
How Goliath Calculates Seller Intent
Goliath employs a sophisticated system to calculate seller intent, integrating multiple data points and signals to provide a comprehensive view of a seller's motivation. The process involves:
Life & Behavioral Signals: Goliath tracks life events and behavioral indicators such as moves, job changes, marriages, divorces, and deaths. These events can significantly impact a homeowner's decision to sell.
Financial Signals: Financial context, including distress indicators like liens or mortgage status, enriches the understanding of a seller's intent. These signals help in identifying homeowners who might be motivated to sell due to financial pressures.
Distress-Based Scoring: Lead scoring incorporates distress signals and other motivation inputs, providing a nuanced view of seller intent. This scoring helps prioritize leads that are more likely to result in successful transactions.
The Benefits of Seller Intent Signals
Utilizing seller intent signals offers several advantages for real estate professionals:
Precision Targeting: By focusing on motivated sellers, real estate operators can build more precise and effective prospect lists, reducing time spent on low-probability leads.
Enhanced Pipeline Building: Goliath's platform allows users to identify motivated sellers early, thanks to hourly updates and intent signals, ensuring that users are always ahead of the competition.
Improved Conversion Rates: With insights into seller motivation, real estate professionals can tailor their outreach strategies, leading to higher conversion rates and more closed deals.
Goliath's Tools for Leveraging Seller Intent
Goliath provides a suite of tools designed to harness the power of seller intent signals:
Automated Outreach: Goliath's platform supports automated follow-ups and drip actions, ensuring that prospects remain engaged and are moved efficiently through the sales funnel.
Smart Call Lists: Generate smart call lists and instant summaries to accelerate actions, allowing real estate professionals to focus on high-value interactions.
Instant Property Insight: Provides quick access to property records, tax information, and last sale dates, offering a comprehensive view of each lead.
Conclusion
Goliath's approach to seller intent is a game-changer for real estate professionals, offering a smarter, more efficient way to build and manage pipelines. By leveraging life, behavioral, and financial signals, Goliath provides unparalleled insights into seller motivation, enabling users to turn conversations into contracts with greater speed and precision.
