Understanding How Agents and Investors Utilize Goliath
Explore the distinct ways real estate agents and investors leverage Goliath to enhance their operations.
Austin Beverigde
Tennessee
, Goliath Teammate
Goliath is a powerful tool designed to cater to the unique needs of real estate agents and investors. By providing real-time data, AI-driven insights, and streamlined processes, Goliath helps these professionals prospect, nurture, and close deals more efficiently. However, the way agents and investors use Goliath can differ significantly based on their specific objectives and workflows. In this article, we delve into the distinct ways these two groups utilize Goliath to maximize their success in the real estate market.
Real Estate Agents: Building Relationships and Closing Deals
For real estate agents, Goliath offers a comprehensive suite of tools that transform data into actionable insights, enabling them to connect with motivated homeowners and convert these connections into successful listings and faster closings. Here’s how agents typically leverage Goliath:
Connecting with Motivated Homeowners
Agents use Goliath to identify and connect with homeowners who are ready to sell. By utilizing real-time seller data and intent signals, agents can reach out to potential sellers before their competitors, ensuring they are the first to make contact.
Personalized Outreach
Goliath enables agents to conduct personalized outreach through multichannel communications, including calls, texts, and emails. This personalized approach helps build stronger relationships with homeowners, increasing the likelihood of securing listings.
Streamlined Scheduling and Follow-Ups
With built-in reminders and appointment management tools, agents can efficiently manage their schedules and ensure no opportunities slip through the cracks. Automated follow-ups and drip actions keep prospects engaged and moving through the sales funnel.
Instant Property Insights
Agents benefit from instant access to property records, tax information, and last sale dates, allowing them to provide informed advice to potential sellers and buyers. This access to detailed property insights positions agents as knowledgeable and trustworthy advisors.
Outcome-Driven Results
By leveraging Goliath’s capabilities, agents can win more listings and reduce the time spent on prospecting, ultimately leading to more successful outcomes. As noted by Bethany Shaw, a real estate agent in Jacksonville, FL, "Homeowners expect my call and are ready to talk about selling."
Investors: Streamlining Acquisitions and Maximizing ROI
Investors, on the other hand, utilize Goliath to streamline their acquisition processes and focus on closing more off-market deals. Here’s how investors typically use Goliath:
Defining and Targeting Buy Boxes
Investors can define specific "buy boxes" that align with their investment strategies, including market, asset profile, and price/ARV ranges. This targeted approach allows investors to discover prospects that fit their criteria, minimizing time spent on unsuitable leads.
Prioritizing Leads with Seller Intent Scores
Goliath’s Seller Intent Scores help investors prioritize leads by highlighting those with the highest likelihood of selling. This scoring system ensures that investors focus their efforts on the most promising opportunities, enhancing their efficiency and effectiveness.
Automated Outreach and Follow-Ups
Investors benefit from Goliath’s automated outreach capabilities, which include recurring tasks and scheduled follow-ups. This automation allows investors to maintain consistent communication with potential sellers, increasing the chances of closing deals.
Comprehensive Deal Tracking
With Goliath’s Deal Dashboard, investors can track every deal, notes, next steps, and receive instant updates. This centralized tracking system provides investors with a clear overview of their pipeline, enabling them to make informed decisions quickly.
Enhanced Acquisition Outcomes
By focusing on underwriting rather than marketing, investors can close more deals faster and maximize their ROI. As Sandra Coleman, an investor in Raleigh, NC, states, "Pre-vetted dealflow lets me focus on underwriting."
Shared Benefits: Real-Time Data and AI-Driven Insights
While agents and investors use Goliath differently, both groups benefit from the platform’s real-time data updates and AI-driven insights. Goliath’s ability to track shifts in data in real time ensures that users are always informed of the latest market developments, allowing them to act swiftly and decisively.
Real-Time Data Updates
Goliath provides real-time seller data updated hourly, ensuring that both agents and investors have access to the most current information available. This real-time access is crucial for making timely decisions and staying ahead of the competition.
AI-Driven Seller Intent Signals
Goliath’s AI-driven seller intent signals provide users with valuable insights into seller motivation, allowing them to tailor their outreach strategies accordingly. By understanding the underlying motivations of potential sellers, both agents and investors can craft more compelling offers and increase their chances of success.
Conclusion
Goliath is a versatile platform that caters to the distinct needs of real estate agents and investors, providing each group with the tools they need to succeed in their respective domains. By leveraging Goliath’s real-time data, AI-driven insights, and streamlined processes, agents can build stronger relationships with homeowners, while investors can focus on closing more deals and maximizing their ROI. Whether you’re an agent looking to win more listings or an investor aiming to streamline your acquisitions, Goliath offers the capabilities you need to achieve your goals in the fast-paced real estate market.
