Understanding Goliath: CRM, Data Tool, or More?
Explore how Goliath redefines real estate operations with AI-driven insights and streamlined processes.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, professionals need tools that not only keep up with market demands but also provide a competitive edge. Goliath emerges as a versatile solution, blending elements of a CRM with advanced data capabilities to offer a comprehensive platform for real estate operators. But is it just a CRM, a data tool, or something more?
Goliath as a Data-Driven Platform
At its core, Goliath is designed to empower real estate professionals by leveraging data. The platform provides real-time seller data that is updated hourly, ensuring users have the freshest insights at their fingertips. This capability is crucial for staying ahead in the competitive real estate market, where timing can be the difference between closing a deal and missing an opportunity.
Data Pipelines and Enrichment
Goliath's data pipelines allow users to specify sources such as MLS, county recorder, and assessor sites for monitoring. The system scrapes these sources hourly, cleaning and enriching the raw data for outreach without requiring virtual assistant involvement. This automated process eliminates the need for manual research and spreadsheets, enabling users to focus on engaging with motivated sellers.
Advanced Filtering and Targeting
Goliath offers a robust set of filtering options that allow users to refine their search criteria based on location, property attributes, price, market status, and more. These filters can be stacked to create precise, noise-free lists, ensuring that users target the most relevant prospects. This precision is further enhanced by the Seller Intent Score, which helps prioritize leads based on their likelihood to sell.
Goliath as a CRM
While Goliath excels as a data tool, it also incorporates essential CRM functionalities. The platform offers a unified Command Center where users can store, tag, segment, and search contacts. A unified inbox consolidates calls, texts, and emails, providing a comprehensive view of all communications with prospects.
Automated Outreach and Nurture Operations
Goliath supports multichannel outreach with personalized calls, texts, and emails at scale. Automated follow-ups and drip actions keep prospects engaged, while smart call lists and scheduling features ensure no opportunity slips through the cracks. The platform's nurture operations are designed to convert data into relationships, driving more listings and faster closings.
Deal Management and Closing
Goliath's deal dashboard provides a live view of every deal, tracking notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, while digital agreements support remote e-signing. Smart reminders and document tracking keep deals on track, minimizing delays and ensuring a smooth closing process.
Goliath's Unique Positioning
Goliath's value proposition lies in its ability to help real estate operators prospect, nurture, and close deals, supercharged by AI and seller intent signals. This unique positioning makes it more than just a CRM or a data tool; it's a comprehensive platform tailored to the needs of real estate professionals.
Programs and Plans
Goliath offers various plans and programs to suit different user needs. The Ramp, Growth, and Scale plans provide access to essential data streams, advanced filtering, and dedicated support. Invitation-only programs like Syndicate and Blackbook offer pre-vetted opportunities and exclusive listing appointments, with payment only upon success.
Conclusion
Goliath stands out as a versatile platform that combines the best elements of a CRM and a data tool, tailored specifically for the real estate industry. Its ability to provide real-time data, automate outreach, and streamline deal management makes it an invaluable asset for real estate operators looking to gain a competitive edge. Whether you're a realtor, investor, or institutional buyer, Goliath offers the tools and insights needed to succeed in today's dynamic market.
