In 2025, the software you choose as an investor has a direct impact on your deal flow, your marketing efficiency, and how consistently you close contracts. The industry is crowded with tools that promise “all-in-one” solutions, but in practice, most platforms only cover one or two parts of the acquisition process, leaving investors stitching together tools, spreadsheets, skip-tracers, and outreach systems.

The three platforms most often compared by active investors are Goliath Data, REIPro, and PropStream. While each offers something useful, their philosophies and capabilities are fundamentally different.

This expanded comparison breaks down:

• What each tool is designed to do

• Where each platform excels

• Where each one falls short

• And ultimately, which system performs best for serious, ROI-driven investors

Let’s dive in.

1. Platform Purpose: The “Mindset” Behind Each Tool

Understanding the intended purpose of each platform is the fastest way to see how they align with different types of investors.

REIPro ,  The Guided Beginner Toolkit

REIPro built its brand on offering a step-by-step structure for new investors. With built-in workflow checklists, templates, and simple list-pulling tools, it helps beginners avoid overwhelm.

Best for:

• New investors

• Small operations

• People who want a simple “start here → do this → do that” structure

REIPro is helpful for people still learning how to invest, but its limits show quickly as volume increases.

PropStream ,  The Data-Pulling Powerhouse

PropStream’s strength is in data volume, property detail, and search filters. It excels as a research tool for investors who want to build big lists and run comps across multiple markets.

Best for:

• High-volume list builders

• Researchers

• Investors who already have a CRM and outreach system

PropStream gives you massive data. But you must do all the filtering, scoring, organizing, and outreach yourself.

Goliath Data ,  The ROI-Driven Acquisition Engine

Goliath Data was designed specifically for investors who care about:

• Accuracy

• Speed-to-contact

• Motivation scoring

• Team collaboration

• Predictable deal flow

Instead of just gathering data, Goliath connects verified seller information, intent signals, and automated follow-up inside a unified system. Leads don’t get “pulled” ,  they get activated.

This is made possible through real-time data pipelines, predictive seller scoring inside the Prospect system, and pipeline automation through the Command Center.

Best for:

• Growing teams

• ROI-focused investors

• Operators who want fewer tools, less waste, more closings

2. Lead Generation: Who Finds Better Deals?

REIPro

Decent list pulling, but limited filtering. Good for beginners; not ideal for high-volume operators.

PropStream

Huge datasets, many filter combinations, strong for research.
Its downside is list fatigue, many investors across the country pull the same lists from the same filters.

Goliath Data

Instead of static lists, Goliath provides continuously refreshed off-market data enriched with real-world activity signals:

• Ownership timeline

• Equity patterns

• Tax and payment patterns

• Vacancy / occupancy changes

• Behavioral indicators

• Local market pressure

• Event-based triggers

Because the platform focuses on verified activation, not list volume, the leads tend to have higher intent and better response rates.

Winner: Goliath Data, for delivering actionable off-market seller discovery rather than endless list pulling.

3. Data Accuracy: Clean, Verified, and Up-to-Date?

Accuracy is where investors lose the most money without realizing it. Wrong owners, bad numbers, stale records, and outdated property info destroy ROI.

REIPro

Good but basic. Updating depends on external county cycles.

PropStream

Better coverage, but updates vary by region. Many investors report needing to skip-trace elsewhere to clean up inaccuracies.

Goliath Data

Accuracy is the core of the platform. 

Live data pipelines ensure that:

• Ownership info is verified

• Mailing addresses and contact details are checked

• Seller motivation is scored

• Pipeline activity is updated in real time

This substantially reduces:

• Bad numbers

• Wrong owners

• Duplicate outreach

• Lost time

• Missed opportunities

Winner: Goliath Data, by a wide margin.

4. Outreach Workflow: Who Helps You Actually Contact Sellers?

Data alone never closes a deal. You need speed and consistency in contacting the right sellers.

REIPro

Provides templates, but outreach workflows are still largely manual. Good for beginners, but not scalable.

PropStream

Strong for list exports and skip tracing, but lacks deep team-based outreach automation.
Investors often end up using:

• A dialer

• A CRM

• A texting platform

• A task tool

• A spreadsheet

PropStream = data silo, not workflow engine.

Goliath Data

Everything flows directly into your acquisition environment:

• Pipeline sorting

• Automated tasks

• Motivation scoring

• Callbacks

• Agent/team assignments

• Follow-up nudges

• Multi-stage deal tracking

Outreach isn’t bolted on, it’s part of the engine.

Winner: Goliath Data, because it connects data → outreach → follow-up → offer in one ecosystem.

5. Automation: Who Saves You the Most Time?

REIPro: Basic automation

PropStream: Limited automation

Goliath Data: Full-cycle automation

Inside Goliath’s Command Center, automation handles:

• Lead assignment

• Follow-up tasks

• Lead status updates

• Motivation recalculation

• Market triggers

• Team accountability

This means your system works even when your team isn’t.

6. Deal Analysis: Who Helps You Make Better Offers?

REIPro

Basic calculators + guidance. Great for beginners.

PropStream

Strong for comps, valuation, and visualizing market comparables.

Goliath Data

Its advantage isn’t more calculators ,  it’s that it combines analysis tools with pre-qualified, high-intent sellers.

You’re not analyzing random deals; you’re analyzing deals that already show motivation indicators.

7. Scalability: Who Grows With Your Business?

REIPro

Not ideal for large teams.

PropStream

Better for sophisticated data users but requires external tools for scale.

Goliath Data

Built for teams, multi-market expansion, and high-volume lead workflows.
Its system improves with scale rather than breaking under it.

8. Cost vs. ROI: The Only Metric That Matters

Investors who focus only on subscription price forget the real cost:
cost per closed deal.

REIPro

Low monthly cost → higher manual labor cost per deal.

PropStream

Moderate monthly cost → hidden costs through manual follow-up & data cleanup.

Goliath Data

Higher subscription cost → lowest cost per conversion due to accuracy, automation, and better leads.

Winner: Goliath Data, because ROI is measured in contracts, not monthly fees.

Final Verdict: Which Platform Should You Choose?

Choose REIPro if:

You’re a beginner who wants an easy starter system.

Choose PropStream if:

You want big lists, deep research capabilities, and you’re comfortable managing a stack of other tools.

Choose Goliath Data if:

You want predictable deal flow, cleaner leads, automated conversion systems, and a platform capable of scaling with your business.

Bottom Line

• REIPro gives you structure.

• PropStream gives you data.

• Goliath Data gives you results.

If the goal is not just finding leads but consistently closing deals, the platform built around accuracy, motivation scoring, and acquisition workflow, Goliath Data, is the clear winner.

👉 Explore how Goliath’s system ties everything together inside the Command Center and see why top investors are consolidating their entire acquisition pipeline into one platform.