Top 10 “Hidden Gold” Lead Types Sitting in Every Agent’s Database
Unlock the potential of overlooked leads with Goliath's AI-driven insights.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, agents often overlook valuable leads hidden within their databases. With Goliath's AI-driven insights and real-time data updates, uncovering these 'hidden gold' lead types becomes not only possible but also efficient. Here, we explore the top 10 lead types that could transform your pipeline and drive success.
1. High-Equity Owners
High-equity owners are those who have significant equity in their properties. These leads are prime candidates for selling, as they can potentially gain substantial profit from a sale. Goliath allows you to filter by estimated equity percentage, making it easier to identify these valuable prospects.
2. Motivated Sellers
Motivated sellers are often ready to make quick decisions, making them ideal leads. Goliath's platform allows you to filter by seller motivation, ensuring you connect with those most likely to convert.
3. Not Listed Properties
Properties not currently listed on the MLS represent a unique opportunity. By filtering for MLS status, you can target these off-market properties and potentially secure exclusive listings.
4. Distressed Property Owners
Distress-based scoring in Goliath helps identify property owners facing financial difficulties. These leads may be more inclined to sell quickly, providing an opportunity for agents to offer solutions.
5. Inherited Property Owners
Inherited properties often come with emotional and financial considerations. Goliath segments sellers by type, including inherited property owners, allowing for tailored outreach strategies.
6. Landlords
Landlords might be looking to liquidate their assets or adjust their portfolios. Goliath's segmentation capabilities help identify these leads, enabling agents to offer relevant services.
7. Recently Divorced Individuals
Life signals such as divorces can indicate a change in housing needs. Goliath surfaces these signals, allowing agents to approach these leads with sensitivity and appropriate solutions.
8. Job Change Leads
Job changes often necessitate relocations. Goliath tracks life events, including job changes, helping agents connect with leads who may need to buy or sell due to employment shifts.
9. Owners with Expiring Listings
Properties with expiring listings can be a goldmine for agents. By identifying these leads, agents can offer fresh strategies to help them successfully sell their properties.
10. Owners with High Seller Intent Scores
Goliath's Seller Intent Score provides a powerful way to prioritize leads. By focusing on those with high scores, agents can ensure they are targeting the most promising prospects.
Maximize Your Pipeline with Goliath
Goliath Data empowers real estate agents by providing instant access to a wealth of data and insights. With features like real-time seller data updates, advanced filtering options, and AI-driven prospecting tools, agents can uncover and nurture these hidden gold leads efficiently.
Whether you're a realtor, investor, or institutional buyer, Goliath's platform is designed to streamline your operations and enhance your success. Trusted by over 11,000 real estate operators across the U.S., Goliath offers a smarter way to build your pipeline and close more deals.
Ready to discover the hidden potential in your database? Contact us at sales@goliathdata.com or call (423) 616-9231 to get started today.
