The Top 10 Seller Signals Goliath is Seeing Right Now
Discover the key indicators that reveal seller intent and how they can transform your real estate strategy.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, understanding seller intent is crucial for closing deals efficiently. Goliath Data leverages advanced AI and real-time data to provide insights into seller behavior, helping real estate professionals stay ahead of the competition. Here are the top 10 seller signals Goliath is currently tracking and what they mean for your business.
1. Life & Behavioral Signals
Goliath tracks life events and behavioral indicators such as marriages, divorces, and job changes. These signals can often indicate a shift in a homeowner's circumstances, making them more likely to sell their property.
2. Financial Signals
Financial distress indicators are key in understanding seller motivation. Goliath uses financial context to enrich seller intent, providing a clearer picture of which homeowners might be considering a sale due to financial pressure.
3. Real-Time Data Updates
With hourly updates and real-time tracking, Goliath ensures that users are the first to know about shifts in seller data. This immediacy allows real estate professionals to act quickly on emerging opportunities.
4. Seller Intent Score
Goliath's Seller Intent Score helps prioritize leads by quantifying the likelihood of a homeowner's intent to sell. Users can filter prospects based on this score, focusing efforts on the most promising leads.
5. Ownership Tenure
Scoring based on ownership tenure can reveal likely-to-sell heuristics. Properties owned for a significant period may indicate readiness to sell, especially if the owner is looking to capitalize on increased equity.
6. Distress-Based Scoring
Distress signals are integrated into lead scoring to highlight homeowners who may be motivated to sell quickly due to financial or personal distress.
7. Market Status
Filtering by MLS status, such as properties not currently listed, allows users to identify off-market opportunities that others might overlook.
8. Equity Percentage
High equity can be a strong motivator for selling, as homeowners look to cash in on their investment. Goliath allows filtering by estimated equity percentage to target these opportunities.
9. Interest Rate
Current or estimated interest rates can influence a homeowner's decision to sell. Goliath's filtering capabilities include interest rate data, helping users identify sellers who might be affected by rate changes.
10. Life Signals Surface
By surfacing life signals such as deaths or significant life changes, Goliath provides insights into potential seller motivations that might not be immediately apparent through traditional data points.
Conclusion
Understanding these seller signals can dramatically enhance your ability to prospect, nurture, and close deals. Goliath Data's comprehensive approach to tracking and analyzing these signals ensures that real estate professionals have the insights they need to succeed in a competitive market. With tools designed to convert data into actionable relationships, Goliath empowers users to turn conversations into contracts efficiently.
