The Only Paid Ads That Ever Worked for Goliath — And Why
Discover the secret behind Goliath's successful paid advertising strategy.
Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive landscape of real estate technology, Goliath Data has carved out a niche by leveraging AI and seller intent signals to empower real estate operators. While many companies experiment with various advertising strategies, Goliath has focused on a unique approach that aligns with its core value proposition.
Understanding Goliath's Value Proposition
Goliath's primary mission is to assist real estate operators in prospecting, nurturing, and closing deals. This mission is supercharged by AI and seller intent signals, providing users with a smarter way to build their pipeline. The company's advertising strategy has been designed to communicate this value proposition effectively to its target audience.
Targeting the Right Audience
Goliath's advertising efforts are laser-focused on reaching the right audience. The platform is trusted by over 11,000 real estate operators across the U.S., including realtors, investors, and institutional buyers. Each of these groups benefits from Goliath's tailored solutions:
Realtors: Connect with motivated homeowners and convert data into relationships that drive more listings and faster closings.
Investors: Surface sellers that fit specific buy boxes, allowing investors to spend less time chasing and more time closing.
Institutional Buyers: Streamlined sourcing across major asset classes nationwide, such as SFR portfolios and distressed properties.
Leveraging Real-Time Data
One of the key elements of Goliath's appeal is its commitment to providing real-time data. Seller data is updated hourly, and users receive instant alerts about shifts in data, ensuring they are the first to know about new opportunities. This real-time tracking is a significant selling point in Goliath's advertising, emphasizing the speed and accuracy of its platform.
Precision in Advertising
Goliath's advertising strategy is not just about reaching a broad audience but about precision targeting. The platform's advanced filtering capabilities allow users to build precise, noise-free lists. This feature is mirrored in Goliath's advertising approach, which targets specific segments of the real estate market:
Location-based targeting by city and ZIP code.
Property attribute filtering, including bedrooms, bathrooms, and property type.
Price and value filters to match budgetary constraints.
Outcome-Driven Messaging
Goliath's advertising is outcome-driven, focusing on the tangible benefits that users can expect. For realtors, the platform promises more listings and faster closings. Investors are assured of closing more off-market deals faster, allowing them to focus on underwriting rather than marketing. These outcomes are central to Goliath's advertising messages, ensuring that potential users understand the value they will receive.
Social Proof and Testimonials
Social proof plays a crucial role in Goliath's advertising success. The platform is endorsed by numerous satisfied users, whose testimonials are prominently featured in advertising materials:
Amber Fletcher, an investor from New Orleans, LA, praises the quality of leads, stating that the hit rate has surpassed traditional cold calling methods.
Ashley Carter, a real estate agent from Atlanta, GA, highlights the convenience of having vetted listing appointments on her calendar every week.
Chris Wallace, a real estate agent from Charleston, SC, appreciates that Goliath books the meetings, allowing him to focus on closing deals.
Programs and Plans
Goliath offers several invitation-only programs, such as Syndicate and Blackbook, which are highlighted in advertising to attract high-value users. These programs provide pre-vetted opportunities and exclusive listing appointments, with a pay-on-success model that minimizes upfront costs.
Additionally, Goliath's tiered plans cater to different user needs, from the $99/month Ramp plan for basic prospecting to the $1499/month Scale plan, which includes live data, automated outreach, and a dedicated caller working leads 24/7. These plans are strategically advertised to match the varying requirements of real estate professionals.
Conclusion
Goliath's advertising strategy is a testament to the power of understanding one's audience and delivering a clear, outcome-driven message. By focusing on real-time data, precision targeting, and social proof, Goliath has successfully communicated its value proposition to the real estate market. The platform's unique features and tailored solutions continue to attract users who are looking for a smarter way to build their pipeline and close deals faster.
