The Most Uncomfortable Truths About Real Estate Tech (and How Goliath Fixes Them)
Discover the challenges in real estate technology and how Goliath Data provides solutions.

Austin Beverigde
Tennessee
, Goliath Teammate
The real estate industry is rapidly evolving, with technology playing a pivotal role in transforming how deals are sourced, nurtured, and closed. However, there are several uncomfortable truths about real estate tech that professionals must confront. Goliath Data steps in to address these challenges, offering innovative solutions that streamline operations and enhance outcomes.
Truth #1: Data Overload and Inaccuracy
In the world of real estate, data is king. Yet, many platforms struggle with providing accurate and timely data, leading to missed opportunities and wasted efforts. Goliath Data tackles this issue head-on by offering real-time seller data updated hourly, ensuring that users have access to the freshest information available.
How Goliath Fixes It
Real-time tracking of data shifts, so users are the first to know about new opportunities.
Nationwide access to live homeowner and property data, providing comprehensive coverage.
Truth #2: Slow Onboarding and Integration
Many real estate tech solutions require lengthy onboarding processes and complex integrations, delaying time-to-value. Goliath Data offers a streamlined approach with instant access, allowing users to get started in just two minutes.
How Goliath Fixes It
Instant access and a typical onboarding time of approximately two minutes.
One-time CRM sync with ongoing enrichment, updates, and insights running automatically.
Truth #3: Inefficient Prospecting and Lead Management
Prospecting can be time-consuming and inefficient, with many platforms failing to provide the tools needed to identify and nurture motivated sellers effectively. Goliath Data changes the game by leveraging AI and seller intent signals to supercharge prospecting efforts.
How Goliath Fixes It
Hourly updates and intent signals help identify motivated sellers early.
Precision lists can be built to match specific criteria such as zip code, price range, property profile, and seller motivation.
Truth #4: Limited Filtering and Targeting Options
Many platforms offer limited filtering options, making it difficult to target the right prospects. Goliath Data provides extensive filtering capabilities, allowing users to refine their search and focus on high-potential opportunities.
How Goliath Fixes It
Filter by location, property attributes, price, ownership, market status, equity, interest rate, motivation, and seller intent score.
Stackable filters enable users to build precise, noise-free lists.
Truth #5: Poor Communication and Follow-Up
Effective communication is crucial in real estate, yet many platforms lack the tools needed for seamless outreach and follow-up. Goliath Data offers robust communication features to keep prospects engaged and deals moving forward.
How Goliath Fixes It
Built-in multichannel outreach, including personalized calls, texts, and emails at scale.
Automated follow-ups and drip actions to maintain momentum.
Smart call lists and instant summaries to accelerate actions.
Truth #6: Lack of Visibility and Tracking
Without proper visibility into the sales pipeline, real estate professionals struggle to track progress and make informed decisions. Goliath Data provides comprehensive tracking and visibility tools to ensure nothing falls through the cracks.
How Goliath Fixes It
Single live deal dashboard to track every deal, notes, next steps, and instant updates.
Touchpoint tracking shows where each lead stands in the journey.
Truth #7: Inflexible and Costly Pricing Plans
Real estate tech solutions often come with rigid pricing structures and hidden costs, making it difficult for professionals to scale their operations. Goliath Data offers flexible plans tailored to different needs and budgets.
How Goliath Fixes It
Plans for agents and investors, ranging from $99/month to $1499/month, with features like live data, automated outreach, and dedicated callers.
24/7 support and the ability to cancel anytime, ensuring straightforward pricing without hidden fees.
In conclusion, Goliath Data addresses the most pressing challenges in real estate technology, providing solutions that enhance efficiency, accuracy, and outcomes. By leveraging advanced data capabilities and user-friendly features, Goliath empowers real estate professionals to prospect, nurture, and close deals more effectively than ever before.