The “Equity Protection Pitch” and How to Deliver It
This one of the most powerful frames you can use, especially when a seller is skeptical of anything that sounds “creative,” “off-market,” or “fast.”
Austin Beverigde
Tennessee
, Goliath Teammate
Most sellers don’t care about your offer structure.
They care about one thing: “Am I walking away with what I earned?”
That’s why the Equity Protection Pitch is one of the most powerful frames you can use, especially when a seller is skeptical of anything that sounds “creative,” “off-market,” or “fast.”
This article will show you:
What the Equity Protection Pitch is
When to use it
Why it works so well
And exactly how to say it so sellers lean in instead of shutting down
Let’s dig in.
What Is the Equity Protection Pitch?
At its core, the Equity Protection Pitch is a way of reframing your offer, not as a discount, but as a shield.
Instead of trying to convince the seller to take your offer, you position yourself as someone who helps them protect their equity from:
Listing fees
Repairs and concessions
Market uncertainty
Non-serious buyers
Time delays (that erode their profit)
You’re not just offering to buy the house.
You’re offering to lock in their equity today, instead of gambling it away tomorrow.
When to Use This Pitch
This pitch is especially effective when:
The seller has equity but is worried about leaving money on the table
They’re suspicious of cash or creative offers
They’ve been burned by other buyers or agents
They’re hesitating because they “need more time to think”
They’ve had the property listed, but didn’t get the number they wanted
It’s a bridge between a fast close and a fair deal, and it shifts the emotional tone from pressure to protection.
Why the Equity Protection Pitch Works
Most sellers don’t realize how fragile their equity is.
They assume:
“I’ll just wait and get top dollar later.”
But in reality:
The longer they wait, the more expenses they eat
The more showings they endure, the more leverage they lose
The more they delay decisions, the more motivated they appear
So when you say:
“My job isn’t to lowball you. It’s to help you protect the equity you already have, before you lose more to time, stress, or the wrong buyer.”
You’re no longer the threat.
You’re the solution to the thing they didn’t realize was at risk.
How to Deliver the Pitch (Word-for-Word Examples)
Scenario 1: Seller wants top dollar but hates showings and delays
“Here’s the deal, I’m not here to talk you down. But I’ve seen sellers sit on a listing for 3 months, do repairs, pay commissions, and end up walking away with less than they would’ve with a fast offer.
If you're open to it, I can show you what it looks like to protect your equity now, before it gets chipped away.”
Scenario 2: Seller is skeptical of a cash or creative offer
“I get that this probably feels unfamiliar. But the reason I offer options like this is simple, it protects your equity.
No fees, no agents, no surprises. Just a clear path from where you are now to what you want next.
And if we write it all up and you’re not comfortable, we don’t move forward. Simple as that.”
Scenario 3: Seller needs time but doesn’t want to lose the deal
“What a lot of sellers don’t realize is that time eats away at your equity. Every month with taxes, insurance, utilities, and the stress of holding on, those costs add up.
I can structure something that gives you flexibility, but still protects the number you're walking away with.”
Bonus: Use Visuals or Breakdowns to Show the Math
If you’re using Goliath or a simple spreadsheet, you can quickly show the seller something like:
Option | Sale Price | Costs (Fees, Repairs, Time) | Net to Seller |
Traditional Sale | $240,000 | $30,000 | $210,000 |
Your Offer | $215,000 | $0 | $215,000 |
Then say:
“So the number might be lower on paper, but higher in your pocket. That’s what equity protection means.”
How Goliath Helps You Pitch With Confidence
The Equity Protection Pitch is only as strong as the data and confidence behind it.
Goliath gives you the edge by:
Scoring seller motivation based on behavior
Tracking what offers they’ve received (and rejected)
Surfacing their true urgency
Automating follow-up if they’re not quite ready yet
Letting you A/B test pitch variations and call language
So when you do deliver the pitch, you’re doing it with insight, not guesswork.
The Best Deals Aren’t Just Bought. They’re Protected.
You don’t win over skeptical sellers by out-negotiating them.
You win them over by protecting what matters to them, their time, sanity, and yes, their equity.
So next time someone says:
“I’m not in a rush, I’ll just wait for a better offer.”
Say this:
“That makes total sense. Just keep in mind, the longer you wait, the more risk there is to your equity.
My job isn’t to rush you, it’s to help you protect what’s already yours.”
And suddenly, you’re not the buyer they’re wary of.
You’re the guide they trust. And that’s how the deal gets done.
