The Death of the List: Why Goliath Believes Reactive Marketing is Over
Discover how Goliath's AI-driven platform is revolutionizing real estate prospecting with proactive, data-driven strategies.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, traditional methods of lead generation and marketing are becoming increasingly obsolete. Goliath Data is at the forefront of this transformation, advocating for a shift from reactive to proactive marketing strategies. By leveraging AI and real-time data, Goliath empowers real estate professionals to build smarter pipelines and close deals faster.
Understanding the Shift: From Reactive to Proactive
Reactive marketing, characterized by waiting for leads to come to you, is no longer sufficient. In today's competitive market, real estate operators need to be proactive, identifying and engaging with potential sellers before they even enter the market. Goliath's platform is designed to facilitate this shift, providing tools that help users stay ahead of the curve.
Real-Time Data and AI: The Backbone of Proactive Marketing
At the heart of Goliath's approach is its use of real-time data and AI. The platform updates seller data hourly, ensuring that users have access to the most current information. This allows real estate professionals to identify motivated sellers early, using intent signals and life events to prioritize outreach.
Real-time tracking and hourly data refreshes keep users informed of market shifts.
AI-driven seller intent signals help prioritize leads based on motivation and likelihood to sell.
Precision Targeting with Advanced Filtering
Goliath's platform offers advanced filtering options that enable users to build precise, noise-free lists. By stacking multiple filters, real estate professionals can target prospects based on specific criteria, such as location, property attributes, and seller motivation.
Filter by city, ZIP code, and property type for targeted outreach.
Use seller intent scores to focus on high-probability leads.
Seamless Integration and Automation
Goliath's platform is designed for seamless integration into existing workflows. With features like one-time CRM sync and automated updates, users can focus on closing deals rather than managing data. The platform also supports automated follow-ups and drip campaigns, ensuring that no lead falls through the cracks.
Automated CRM enrichment keeps contact information up-to-date.
Built-in communication tools facilitate immediate contact with high-value prospects.
Programs and Plans: Tailored for Success
Goliath offers a range of plans and programs designed to meet the needs of different real estate professionals. From agents to investors, each plan provides access to the tools and data necessary for success.
Ramp, Growth, and Scale Plans
Goliath's tiered plans offer varying levels of access to its platform's features, ensuring that users can choose the option that best fits their needs.
The Ramp plan provides essential data streams and basic filtering for $99/month.
The Growth plan, at $299/month, includes advanced filtering and access to the AI assistant, David.
The Scale plan offers full pipeline visibility and a dedicated caller for $1499/month.
Invitation-Only Programs
For those seeking exclusive opportunities, Goliath offers invitation-only programs like Syndicate and Blackbook. These programs provide pre-vetted opportunities and exclusive listing appointments, with fees based on success rather than upfront costs.
Syndicate offers daily lists of pre-vetted opportunities with no upfront costs.
Blackbook provides exclusive listing appointments, with payment only upon success.
Testimonials: Proven Success
Goliath's impact on the real estate industry is evident in the testimonials from satisfied users. Real estate agents and investors across the U.S. have experienced significant improvements in their prospecting and closing processes thanks to Goliath's platform.
"Amazing leads to solid prospects. The hit rate has blown away my traditional cold calling!" — Amber Fletcher, Investor
"Vetted listing appointments on my calendar every week." — Ashley Carter, Real Estate Agent
Conclusion: Embrace the Future of Real Estate Marketing
The era of reactive marketing is over. With Goliath's innovative platform, real estate professionals can embrace a proactive approach, leveraging AI and real-time data to build smarter pipelines and close deals faster. Whether you're a realtor, investor, or institutional buyer, Goliath provides the tools you need to succeed in today's competitive market.
