The Critical Importance of Follow-Up in Real Estate

Maximize your real estate success by mastering the art of follow-up.

Austin Beverigde

Tennessee

, Goliath Teammate

In the competitive world of real estate, the difference between closing a deal and losing a potential client often comes down to one crucial factor: follow-up. Every time you skip this step, you risk handing over your hard-earned prospects to another agent. Goliath Data offers a comprehensive suite of tools designed to ensure that you never miss a follow-up opportunity, turning prospects into closed deals efficiently and effectively.

Why Follow-Up Matters

Follow-up is more than just a courtesy; it’s an essential component of the sales process. In real estate, where decisions can be complex and time-sensitive, maintaining consistent communication with potential sellers is key to building trust and demonstrating your commitment. Goliath Data empowers agents and investors with the tools needed to maintain this vital connection.

Instant Access and Real-Time Updates

Goliath Data provides instant access to its platform, allowing users to get started in as little as two minutes. This rapid onboarding process ensures that you can begin leveraging real-time seller data immediately. With updates occurring hourly, you are always informed of the latest shifts in the market, enabling you to be the first to know and act on new opportunities.

Advanced Filtering and Precision Lists

To maximize the effectiveness of your follow-up efforts, Goliath Data offers advanced filtering options. Users can filter prospects by location, property attributes, price, ownership type, market status, equity, interest rate, motivation, and seller intent score. This precision allows you to build targeted lists that match specific criteria, ensuring that your follow-up is both relevant and timely.

  • Filter by city and ZIP code to focus on specific geographic areas.

  • Use property attributes such as bedrooms, bathrooms, and property type to refine your search.

  • Target sellers based on their motivation and intent scores, ensuring you prioritize the most promising leads.

Automated Outreach and Smart Call Lists

Goliath Data streamlines the follow-up process with automated outreach tools. Personalized calls, texts, and emails can be sent at scale, ensuring consistent communication with prospects. The platform also generates smart call lists and instant summaries, accelerating your ability to take action and keep prospects engaged.

  • Automated follow-ups and drip actions keep prospects moving through the sales funnel.

  • Built-in reminders and appointment management prevent any slip-throughs.

Comprehensive Deal Management

Once a lead is engaged, Goliath Data’s Deal Dashboard provides a single live view to track every deal, including notes, next steps, and instant updates. This centralized approach ensures that you can manage your pipeline effectively, from initial contact to closing.

  • Measure activity efficiency to maximize outcomes and ROI.

  • Automated contract creation and tracking shorten the time-to-close.

Leveraging Seller Intent Signals

Understanding a seller’s intent is crucial for effective follow-up. Goliath Data’s platform is supercharged by AI and seller intent signals, providing insights into life and behavioral signals, as well as financial context. This data helps you prioritize leads and tailor your outreach to meet the specific needs and motivations of each prospect.

Life and Behavioral Signals

By tracking life events such as marriages, divorces, deaths, and job changes, Goliath Data helps infer seller motivation, allowing you to approach prospects with the right message at the right time.

Financial Signals

Financial distress indicators and other financial contexts enrich the seller intent data, giving you a clearer picture of the prospect’s situation and potential urgency to sell.

Programs and Plans for Every Need

Goliath Data offers a range of plans tailored to different user needs, from individual agents to large investment firms. Each plan includes features designed to enhance your follow-up capabilities and improve your overall success rate.

  • Ramp Plan: Ideal for agents and investors seeking core platform functionality, including essential data streams and basic filtering.

  • Growth Plan: Offers deeper data insights, including seller intent scores, and supports automated drip campaigns, unlimited calling, and texting.

  • Scale Plan: Provides live data, automated outreach, and full pipeline visibility, with a dedicated caller working leads 24/7.

Invitation-Only Programs

For those looking for exclusive opportunities, Goliath Data’s Syndicate and Blackbook programs offer pre-vetted opportunities and exclusive listing appointments with no upfront fees, paying only on success.

Conclusion

In the fast-paced world of real estate, effective follow-up is not just an option; it’s a necessity. Goliath Data equips you with the tools and insights needed to stay ahead of the competition, ensuring that you never miss a chance to convert a prospect into a client. By leveraging real-time data, advanced filtering, and automated outreach, you can maximize your success and turn every conversation into a contract.

For more information on how Goliath Data can transform your real estate business, contact us at sales@goliathdata.com or call (423) 616-9231.

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