The 5 Seller Archetypes Goliath Sees Over and Over
Discover the key seller profiles that Goliath Data identifies to streamline your real estate transactions.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, understanding seller behavior is crucial to closing deals efficiently. Goliath Data, trusted by over 11,000 real estate operators across the U.S., leverages AI and seller intent signals to identify and categorize sellers into distinct archetypes. This categorization helps real estate professionals tailor their strategies to engage effectively with potential sellers. Here, we explore the five common seller archetypes identified by Goliath Data.
1. The Motivated Seller
Motivated sellers are those who are eager to sell their properties quickly. Goliath Data's advanced filtering capabilities allow users to identify these sellers by tracking life and behavioral signals, such as job changes, marriages, or divorces. This archetype is often characterized by a high Seller Intent Score, which can be filtered to prioritize leads effectively.
Key Characteristics
High Seller Intent Score
Life changes indicating urgency
Willingness to negotiate
2. The Distressed Seller
Distressed sellers are often facing financial difficulties and may be looking to offload their properties to alleviate financial burdens. Goliath Data enriches seller profiles with financial signals, such as distress indicators, to identify these sellers. This archetype is crucial for investors looking to close off-market deals quickly.
Key Characteristics
Financial distress indicators
High equity percentage
Potential for quick sale
3. The Inherited Property Owner
Inherited property owners may not have an immediate need to sell but can be motivated by the desire to liquidate assets or avoid the responsibilities of property management. Goliath Data's segmentation capabilities help identify these sellers by analyzing ownership history and tenure.
Key Characteristics
Recent inheritance
High equity in property
Potential lack of interest in property management
4. The Landlord
Landlords may be looking to sell due to market conditions, changes in investment strategy, or personal reasons. Goliath Data provides insights into landlord motivations by tracking rental comps and ownership details, allowing real estate professionals to tailor their outreach effectively.
Key Characteristics
Multiple property ownership
Interest in market trends
Potential for portfolio liquidation
5. The High-Equity Owner
High-equity owners have significant equity in their properties, making them attractive prospects for real estate transactions. Goliath Data's filtering options allow users to identify these sellers based on equity percentages, enabling targeted and efficient outreach.
Key Characteristics
High equity percentage
Potential for favorable negotiation terms
Interest in capitalizing on market conditions
By understanding these seller archetypes, real estate professionals can leverage Goliath Data's robust platform to streamline their prospecting, nurturing, and closing processes. With real-time data updates and advanced filtering capabilities, Goliath Data ensures that users are always a step ahead in the competitive real estate market.
