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SMS for Wholesale Real Estate: How to Text Leads Without Getting Flagged

How to stay TCPA compliant while maximizing response rates with SMS marketing.

Austin Beveridge

Tennessee

, Goliath Teammate

In the fast-paced world of wholesale real estate, reaching out to leads via SMS can be a game-changer. However, many wholesalers struggle with getting their texts flagged or ignored. If you’re worried about your messages being marked as spam or not getting responses, you’re not alone. Let’s explore how to effectively text leads while staying compliant and increasing your chances of success.

Quick Answer: To text leads without getting flagged, ensure you have their consent, personalize your messages, and provide value upfront. Use a reputable SMS platform that adheres to regulations, and avoid sending mass texts. Focus on building relationships rather than just making sales.

Understanding SMS Compliance

Before diving into strategies, it’s crucial to understand the legal landscape surrounding SMS marketing. The Telephone Consumer Protection Act (TCPA) regulates how businesses can contact consumers via text. Here are some key points:

  • Always obtain prior express consent from leads before sending texts.

  • Identify yourself clearly in your messages.

  • Include an opt-out option in every message.

Steps to Text Leads Effectively

1. Build Your Contact List

Start by gathering leads through various channels like your website, social media, or networking events. Ensure you have their permission to text them. This can be done through sign-up forms or during conversations.

2. Choose the Right SMS Platform

Select an SMS service that complies with regulations and offers features like automation, analytics, and personalization. Look for platforms that allow you to segment your audience for targeted messaging.

3. Craft Your Message

Your message should be concise, friendly, and to the point. Here’s a before/after example:

  • Before: "Hi, I'm John. Want to sell your house?"

  • After: "Hi Sarah, I noticed your property on Maple St. If you’re considering selling, I’d love to discuss how I can help. Let me know!"

4. Timing Matters

Send your texts at appropriate times. Avoid early mornings or late evenings. Mid-morning or early afternoon is usually best for business-related messages.

5. Follow Up Wisely

If you don’t receive a response, follow up after a few days. Keep it light and friendly, and remind them of your previous message.

Checklist for Effective SMS Marketing

  • Get explicit consent from leads.

  • Use a compliant SMS platform.

  • Personalize your messages.

  • Include an opt-out option.

  • Send texts at appropriate times.

  • Follow up without being pushy.

  • Track your SMS performance.

Common Mistakes to Avoid

Many wholesalers make mistakes that can lead to their messages being flagged or ignored. Here are some common pitfalls:

  • Not obtaining consent: Sending texts without permission can lead to complaints and legal issues.

  • Using generic messages: Impersonal texts are less likely to engage leads.

  • Ignoring opt-out requests: Always respect leads’ wishes to stop receiving messages.

  • Sending too many messages: Bombarding leads with texts can annoy them and lead to complaints.

FAQs

What is SMS marketing in wholesale real estate?

SMS marketing in wholesale real estate involves sending text messages to potential leads to promote properties or services. It’s a direct communication method that can yield quick responses.

How can I ensure my texts are not marked as spam?

To avoid being marked as spam, always get consent, personalize your messages, and provide value. Additionally, avoid sending mass texts and respect opt-out requests.

What should I include in my SMS messages?

Your SMS messages should include a friendly greeting, a brief introduction of who you are, the purpose of your message, and a clear call to action. Always provide an option to opt-out.

How often should I text my leads?

Aim to text your leads no more than once a week. If you don’t receive a response, follow up after a few days, but avoid overwhelming them with messages.

Can I use SMS for follow-ups?

Yes, SMS is an effective tool for follow-ups. Just ensure your follow-up messages are friendly and not too frequent. A gentle reminder can help re-engage leads without being intrusive.

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