Reignite Old Conversations with "This Might Be a Fit"
Reigniting old conversations in business, especially in sales and networking, can be a powerful strategy to re-engage potential clients or collaborators who may have slipped through the cracks.
Zach Fitch
Tennessee
, Goliath Teammate
Reigniting old conversations in business, especially in sales and networking, can be a powerful strategy to re-engage potential clients or collaborators who may have slipped through the cracks. One effective approach is using the phrase "This might be a fit" to open doors that seemed closed. This phrase is non-intrusive and suggests a potential mutual benefit, making it an excellent catalyst for rekindling interest. Here's how to use it effectively.
Understanding the Power of "This Might Be a Fit"
The phrase "This might be a fit" is inherently suggestive rather than aggressive. It implies that you have something of value, but you're leaving the decision to engage up to the recipient. This approach respects their autonomy and acknowledges their expertise in knowing what's best for their needs.
Non-Intrusive: It doesn't demand attention but invites curiosity.
Value-Oriented: It suggests that you have something beneficial to offer.
Empowering: It places the decision-making power in the hands of the recipient.
Framework for Reigniting Conversations
To effectively use "This might be a fit," follow this structured approach:
Identify the Right Contacts: Review your CRM or contact list to find previous conversations that ended without a definitive conclusion.
Research and Update: Gather recent information about their business or industry changes that could make your offer more relevant now.
Craft a Personalized Message: Use the phrase "This might be a fit" within a context that shows you've done your homework.
Follow-Up Strategy: Plan a follow-up sequence to ensure your message isn't lost.
Step 1: Identify the Right Contacts
Begin by segmenting your contact list. Look for:
Unresolved Opportunities: Deals that were not closed but showed potential.
Past Clients: Those who may benefit from new offerings or updates.
Dormant Leads: Contacts who showed interest but went silent.
Use your CRM to filter contacts based on these criteria. Ensure the list is manageable to allow for personalized outreach.
Step 2: Research and Update
Before reaching out, update yourself on:
Industry Trends: Changes in their industry that might affect their needs.
Company News: Recent developments or announcements from their company.
Role Changes: Any changes in their position or responsibilities that might impact their decision-making.
Tools like LinkedIn, Google Alerts, and industry publications can provide valuable insights. This research will help tailor your message to their current context.
Step 3: Craft a Personalized Message
When crafting your message, ensure it is:
Concise: Respect their time with a brief but informative message.
Relevant: Highlight how your offer aligns with their current needs.
Actionable: Include a clear call to action or next step.
Example Script:
"Hi [Name],
I hope this message finds you well. I recently came across [specific industry trend or company news], and it got me thinking about our previous conversation regarding [specific topic]. Given these changes, I believe [your product/service] might be a fit for addressing [specific challenge or opportunity].
Would you be open to a brief call to explore this further?
Best,
[Your Name]"
Step 4: Follow-Up Strategy
A single message may not suffice. Develop a follow-up plan:
Initial Follow-Up: Send a gentle reminder a week after the first message.
Value-Add Follow-Up: Offer additional insights or resources related to their industry.
Final Attempt: After three attempts, consider a final message to close the loop, expressing your willingness to reconnect in the future.
Practical Tips for Success
Timing: Consider the recipient's time zone and typical business hours to increase the likelihood of your message being seen.
Channel: Choose the most appropriate communication channel—email, LinkedIn, or even a phone call—based on past interactions.
Tone: Maintain a professional yet approachable tone throughout your communication.
Measuring Success
To gauge the effectiveness of this strategy, track the following metrics:
Response Rate: The percentage of contacts who reply to your initial message.
Engagement Rate: The number of contacts who agree to a follow-up call or meeting.
Conversion Rate: The percentage of reignited conversations that lead to a sale or partnership.
Use these metrics to refine your approach over time. A/B testing different message formats or follow-up sequences can also provide insights into what resonates best with your audience.
Conclusion
Reigniting old conversations with "This might be a fit" is a strategic, respectful way to re-engage potential clients or partners. By following a structured approach and focusing on personalized, value-driven communication, you can turn dormant leads into active opportunities. Remember, the key is to remain persistent yet respectful, always keeping the recipient's needs and context at the forefront of your outreach efforts.
