Referrals are Overrated. Relevance Wins.
Discover why relevance, not referrals, is the key to closing real estate deals.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, the traditional reliance on referrals is being challenged by a new paradigm: relevance. With the advent of advanced data analytics and AI-driven insights, real estate professionals are finding that being relevant to the right prospects at the right time is far more effective than waiting for referrals to come through.
Why Relevance Matters More Than Ever
In today's competitive market, real estate operators need to be proactive in identifying and engaging with potential sellers. Goliath Data offers a suite of tools designed to enhance relevance by providing real-time insights and seller intent signals. By focusing on relevance, real estate professionals can connect with motivated homeowners, turning data into relationships that drive more listings and faster closings.
Instant Access to Real-Time Data
Goliath Data provides instant access to real-time seller data, updated hourly. This ensures that users are always working with the most current information, allowing them to be the first to know about shifts in the market. This level of data freshness is crucial for maintaining relevance in a rapidly changing environment.
Advanced Filtering Capabilities
Relevance is achieved through precision targeting, and Goliath Data excels in this area with its advanced filtering capabilities. Users can filter prospects by:
Location: City and ZIP code.
Property Attributes: Bedrooms, bathrooms, property type, year built, and lot size.
Price & Value: Price point and estimated value.
Ownership: Owner type, such as individual or institutional.
Market Status: MLS status, including properties not listed.
Equity: Estimated equity percentage.
Interest Rate: Current or estimated interest rate.
Motivation: Seller motivation and intent score.
These filters allow users to build precise, noise-free lists that match their specific criteria, ensuring that outreach efforts are highly targeted and relevant.
AI and Seller Intent Signals
Goliath Data's platform is supercharged by AI, which uses life and behavioral signals to infer seller motivation. This includes tracking life events such as marriages, divorces, and job changes, as well as financial signals like distress indicators. By leveraging these insights, real estate professionals can prioritize leads that are most likely to convert, enhancing their relevance to potential sellers.
Streamlined Prospecting and Nurturing
Relevance extends beyond initial contact; it is crucial throughout the prospecting and nurturing phases. Goliath Data supports this with features designed to maintain engagement and move prospects through the pipeline efficiently.
Multichannel Outreach and Automation
Goliath Data enables personalized multichannel outreach, including calls, texts, and emails at scale. Automated follow-ups and drip actions keep prospects engaged, ensuring that no opportunity slips through the cracks. Smart call lists and instant summaries further accelerate actions, making it easier for users to stay relevant and responsive.
Comprehensive Property Insights
To maintain relevance, real estate professionals need to be well-informed about the properties they are dealing with. Goliath Data provides instant property insights, including property records, tax information, mortgage status, liens, equity estimates, and ownership history. This comprehensive view allows users to engage in meaningful conversations with prospects, addressing their needs and concerns effectively.
Closing Deals with Confidence
Once a prospect is ready to move forward, relevance continues to play a critical role in closing the deal. Goliath Data offers tools to streamline this process, ensuring that deals are closed efficiently and effectively.
Automated Contract Creation and Tracking
Goliath Data's platform includes automated contract creation and tracking, which shortens the time-to-close and minimizes delays. Digital agreements support remote e-signing, providing flexibility and convenience for both parties involved.
Deal Dashboard and Measurement
The deal dashboard provides a single live view to track every deal, notes, next steps, and instant updates. This transparency ensures that all parties are aligned and informed, reducing the likelihood of last-minute surprises. Additionally, activity efficiency can be measured to maximize outcomes and ROI, ensuring that relevance is maintained throughout the closing process.
Conclusion
In the evolving landscape of real estate, relevance is the key to success. By leveraging Goliath Data's advanced tools and insights, real estate professionals can stay ahead of the competition, connecting with the right prospects at the right time. Referrals may have their place, but in today's market, relevance wins.
