Real Estate Wholesalers: What They Do and How They Make Money
A clear explanation of wholesaling and how profits are generated per deal.

Austin Beverigde
Tennessee
, Goliath Teammate
Are you curious about real estate wholesalers and how they operate? Understanding this niche can be confusing, especially if you're looking to invest in real estate or simply want to know how these wholesalers make money. This article will break down the role of wholesalers, their strategies, and how they profit in the real estate market.
Quick Answer
Real estate wholesalers act as middlemen between sellers and buyers. They find properties at below-market prices, get them under contract, and then sell the contract to an investor for a fee. This process allows them to make money without having to purchase the property themselves, making it a low-risk entry into real estate.
What Does a Real Estate Wholesaler Do?
Real estate wholesalers specialize in finding properties that are undervalued or distressed. Their main tasks include:
Identifying potential properties through research and networking.
Negotiating contracts with sellers to secure a purchase agreement.
Finding buyers (often real estate investors) who are interested in the property.
Assigning the contract to the buyer for a fee, which is their profit.
How Do Real Estate Wholesalers Make Money?
Wholesalers typically earn money through assignment fees, which can range from a few hundred to several thousand dollars, depending on the property and the market. Here’s how the process works:
Step-by-Step Process
Find a distressed property: Look for homes that need repairs or are being sold quickly.
Negotiate a purchase agreement: Secure the property under a contract at a price lower than market value.
Market the property: Use your network or online platforms to find interested buyers.
Assign the contract: Sell the contract to a buyer, collecting an assignment fee.
Realistic Example
Imagine a wholesaler finds a house listed at $100,000 that needs repairs. They negotiate with the seller and get it under contract for $80,000. The wholesaler then markets the property and finds an investor willing to buy it for $90,000. The wholesaler assigns the contract to the investor, making a $10,000 profit without ever owning the property.
Checklist for Aspiring Wholesalers
Research local real estate markets.
Build a network of potential buyers and sellers.
Learn about real estate contracts and negotiation tactics.
Utilize online platforms for marketing properties.
Stay organized with leads and contracts.
Common Mistakes to Avoid
Here are some pitfalls that new wholesalers often encounter:
Not doing enough market research, leading to overpaying for properties.
Failing to build a strong network, which can limit potential buyers.
Neglecting to understand the legal aspects of contracts.
Rushing the process and not properly vetting buyers.
Overestimating the property’s value, which can lead to failed deals.
FAQs
What is the difference between wholesaling and flipping?
Wholesaling involves securing a property under contract and selling that contract to another buyer, while flipping refers to purchasing a property, renovating it, and then selling it for a profit. Wholesalers do not take ownership of the property, while flippers do.
Do I need a real estate license to be a wholesaler?
In many areas, you do not need a real estate license to wholesale properties. However, some states have specific regulations, so it's essential to check local laws before starting.
How much money can I make as a wholesaler?
Wholesalers can make anywhere from a few hundred to tens of thousands of dollars per deal, depending on the property and the market conditions. Your income will also depend on how many deals you can close in a given time frame.
What are the risks of wholesaling?
While wholesaling is generally lower risk than buying properties outright, it still carries risks. These include the potential for deals to fall through, misjudging property values, and legal issues if contracts are not handled correctly.
How do I find motivated sellers?
Motivated sellers can be found through various methods, including direct mail campaigns, online advertising, networking with real estate agents, and attending local real estate meetups. Building relationships in your community can also lead to referrals.
