Real Estate Text Message Templates for Effective Lead Follow-Up
Plug-and-play follow-up texts to re-engage leads and close more deals.
Austin Beverigde
Tennessee
, Goliath Teammate
As a real estate professional, you know that timely and effective communication is key to converting leads into clients. However, crafting the right message can be challenging, especially when you’re juggling multiple prospects. If you’re looking for effective text message templates to follow up with leads, you’re in the right place.
Quick Answer: To effectively follow up with real estate leads via text, use personalized templates that address their needs and interests. Start with a friendly greeting, mention a specific property or inquiry, and include a clear call to action. For example, "Hi [Name], I hope you're well! I wanted to follow up on your interest in [Property Address]. Are you available for a quick chat this week?" This approach keeps the conversation warm and encourages engagement.
Why Text Messaging is Effective in Real Estate
Text messaging has become a preferred communication method for many people. It’s quick, direct, and often more personal than email or phone calls. In real estate, where timing can make or break a deal, utilizing text messages for follow-ups can significantly enhance your chances of closing a sale.
Best Practices for Real Estate Text Messages
Personalization is Key
Always personalize your messages. Use the lead's name and reference specific properties or interests to make your text feel tailored and relevant.
Be Concise and Clear
Keep your messages short and to the point. Busy clients appreciate brevity, so get straight to the purpose of your message.
Include a Call to Action
Encourage the lead to take the next step, whether it’s scheduling a call, visiting a property, or responding to your message.
Effective Text Message Templates
Initial Follow-Up
After a lead shows interest, send a friendly follow-up message. For instance:
After a Property Showing
After a client tours a property, a follow-up text can help gauge their interest:
Checking In
If a lead has gone quiet, a gentle check-in can rekindle their interest:
Checklist for Crafting Effective Text Messages
Use the lead's name to personalize the message.
Reference specific properties or previous conversations.
Keep your messages short and focused.
Include a clear call to action.
Follow up promptly after initial contact or showings.
Use a friendly and professional tone.
Be mindful of the timing of your messages.
Use emojis sparingly to add warmth.
Proofread your messages for typos or errors.
Common Mistakes to Avoid
Being Too Pushy
While it’s important to encourage a response, being overly aggressive can turn leads off. Aim for a friendly nudge rather than a hard sell.
Neglecting to Follow Up
Failing to follow up can lead to lost opportunities. Make it a habit to check in with leads regularly.
Using Generic Messages
Sending the same message to every lead can feel impersonal. Always customize your texts to reflect the unique interests of each prospect.
FAQs About Real Estate Text Messages
1. How often should I follow up with leads via text?
It’s best to follow up within 24-48 hours after initial contact and then check in weekly or bi-weekly, depending on the lead's engagement level.
2. What should I do if a lead doesn’t respond to my text?
If a lead doesn’t respond, wait a few days and send a gentle follow-up message. If there’s still no response, consider reaching out via a different method, like email or a phone call.
3. Is it okay to use emojis in professional texts?
Using emojis can add warmth to your messages, but use them sparingly. Ensure they align with your brand and the relationship you have with the lead.
4. Can I send mass texts to my leads?
While mass texts can save time, they often feel impersonal. It’s better to send individualized messages to foster a genuine connection.
5. What tools can help me manage my text messaging?
There are several CRM tools available that can help you manage your leads and automate text messaging, making it easier to stay organized and timely in your follow-ups.
