Real Estate Text Message Scripts That Actually Get Replies
Word-for-word text examples that open conversations with motivated sellers.
Austin Beverigde
Tennessee
, Goliath Teammate
Are you struggling to get responses from your real estate text messages? You’re not alone. Many agents find it challenging to craft messages that grab attention and prompt a reply. The good news is that with the right scripts and strategies, you can improve your response rates significantly.
Quick Answer
To create effective real estate text message scripts, focus on personalization, clarity, and a clear call to action. Start with the recipient's name, ask a relevant question, and keep it concise. For example, "Hi [Name], I noticed your interest in [Property]. Would you like to schedule a viewing this week?" This approach encourages engagement and increases your chances of getting a reply.
Why Text Messaging Works in Real Estate
Text messaging has become a preferred communication method for many people. It’s quick, convenient, and often more personal than emails or phone calls. By using text messages, real estate agents can reach clients directly and efficiently, making it an essential tool in your communication arsenal.
Key Elements of Effective Text Message Scripts
Personalization
Using the recipient’s name and referencing their specific interests can make your message feel more tailored and engaging. For instance, instead of a generic message, try, "Hi Sarah, I found a property that matches your criteria. Want to check it out?" This small touch can make a big difference.
Clarity
Be clear about the purpose of your message. Avoid jargon and keep your language simple. A straightforward message like, "Hi John, are you still interested in selling your home?" is more effective than a convoluted sales pitch.
Call to Action
Always include a call to action that encourages a response. This could be a question or a suggestion for the next step. For example, "Would you like to schedule a call to discuss your options?" provides a clear direction for the recipient.
Realistic Examples of Text Message Scripts
Before and After Scenarios
Before: "Hi, I’m a real estate agent. I have homes for sale. Let me know if you’re interested."
After: "Hi Mike, I saw you were looking at homes in [Neighborhood]. I have a great listing that just came up. Want to take a look this weekend?" This revised message is more engaging and likely to elicit a response.
Checklist for Crafting Your Text Messages
Use the recipient's name.
Be clear about your purpose.
Ask a direct question.
Keep it concise (160 characters or less).
Include a call to action.
Use a friendly and approachable tone.
Follow up if you don’t receive a reply.
Avoid using all caps or excessive punctuation.
Common Mistakes to Avoid
Even the best scripts can fall flat if you make common mistakes. Here are a few to watch out for:
Being Too Salesy: Avoid coming off as pushy. Instead, focus on building a relationship.
Neglecting Follow-Ups: If you don’t get a response, don’t hesitate to follow up politely.
Ignoring Timing: Send messages at appropriate times. Early mornings or late evenings might not be ideal.
Using Jargon: Keep your language simple to ensure clarity.
Not Personalizing: Generic messages are less likely to get replies. Always personalize your texts.
FAQs
What should I include in my first text message to a lead?
Your first text message should include a friendly greeting, the recipient's name, a reference to their interest (like a property), and a direct question or call to action. This sets a positive tone and encourages a response.
How often should I follow up with clients via text?
Follow up within a few days if you don’t receive a reply. If they still don’t respond, consider waiting a week or two before reaching out again. Consistency is key, but avoid being overly persistent.
What tone should I use in my text messages?
Use a friendly and approachable tone. Your messages should feel conversational rather than formal. This helps build rapport and makes clients feel comfortable responding.
How can I track the effectiveness of my text messages?
Track responses and engagement rates by noting how many replies you receive. You can also ask clients how they prefer to be contacted to refine your approach over time.
Are there any legal considerations for texting clients?
Yes, be aware of regulations like the Telephone Consumer Protection Act (TCPA) which governs text messaging. Always obtain consent before sending marketing texts and provide an option to opt-out.
