Real Estate Marketing Postcards That Get Responses
How to design, write, and mail postcards that actually make the phone ring.
Austin Beverigde
Tennessee
, Goliath Teammate
If you're struggling to get responses from your real estate marketing postcards, you're not alone. Many agents find it challenging to create designs that grab attention and motivate potential clients to take action. In this article, we'll explore effective postcard designs that can help you stand out and generate leads.
Quick Answer
To create effective real estate marketing postcards, focus on eye-catching designs that include bold headlines, high-quality images, and a clear call to action. Use personalized messaging and consider local market trends to resonate with your audience. Test different designs to see what works best for your target demographic.
Understanding Effective Postcard Design
Effective postcard design is about more than just aesthetics; it’s about communicating your message clearly and compellingly. Here are some key elements to consider:
1. Eye-Catching Headlines
Your headline should grab attention immediately. Use strong action words and address the reader's needs or pain points. For example, instead of "Homes for Sale," try "Find Your Dream Home Today!" This creates urgency and interest.
2. High-Quality Images
Images can make or break your postcard. Use high-resolution photos of properties, neighborhoods, or happy clients. A before-and-after scenario can be particularly effective—show a home before renovations and after to highlight your expertise.
3. Clear Call to Action
Every postcard should have a clear call to action (CTA). Whether it’s “Call Now,” “Visit Our Website,” or “Schedule a Free Consultation,” make sure it’s prominent and easy to follow. For instance, a postcard could say, “Call us today for a free home valuation!”
Steps to Create Your Postcard
Creating an effective postcard involves several steps:
Define Your Target Audience: Understand who you want to reach and tailor your message accordingly.
Choose a Design Template: Use online tools or templates that fit your brand and message.
Craft Your Message: Write concise, engaging content that speaks to your audience's needs.
Incorporate Visuals: Select images that resonate with your audience and enhance your message.
Print and Distribute: Choose a reliable printing service and plan your distribution strategy.
Cost Considerations
The cost of creating and sending postcards can vary widely based on several factors:
Design Costs: Hiring a designer can range from $50 to $500, depending on their experience.
Printing Costs: Expect to pay anywhere from $0.10 to $1.00 per postcard, depending on quality and quantity.
Mailing Costs: Postage can add up, typically around $0.55 per postcard for standard mail.
Tools for Designing Postcards
There are several tools available that can help you design effective postcards:
Canva: A user-friendly design tool with templates specifically for postcards.
Adobe Spark: Offers more advanced design features for those familiar with Adobe products.
Vistaprint: Provides design services and printing options all in one place.
Common Mistakes to Avoid
When designing your postcards, be mindful of these common pitfalls:
Cluttered Design: Too much text or too many images can overwhelm the reader. Keep it simple.
Ignoring Target Audience: Failing to tailor your message to your audience can result in low engagement.
Weak Call to Action: If your CTA is unclear or unappealing, potential clients may not respond.
Checklist for Effective Postcard Design
Identify your target audience.
Choose a compelling headline.
Use high-quality images.
Include a clear call to action.
Keep the design uncluttered.
Proofread your content for errors.
Test different designs to see what works best.
FAQs
What should I include on my real estate postcard?
Your postcard should include a catchy headline, high-quality images, a clear call to action, your contact information, and any relevant details about your services or listings.
How often should I send postcards?
Sending postcards quarterly is a good rule of thumb. This keeps your name fresh in potential clients' minds without overwhelming them.
Can I use digital tools to design my postcards?
Yes, there are many online tools and templates available that make designing postcards easy, even if you have no design experience.
How can I measure the success of my postcard campaign?
Track responses by including unique phone numbers or URLs on your postcards. You can also ask clients how they heard about you during consultations.
Are there specific colors that work best for real estate postcards?
Colors like blue and green often convey trust and stability, while red can create urgency. Choose colors that align with your brand and appeal to your target audience.
