Real Estate Is Sales: Embrace It to Succeed
Discover how embracing the sales aspect of real estate can transform your career.
Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive world of real estate, acknowledging and embracing the sales component is crucial for success. Many agents struggle because they overlook the fundamental sales skills required to thrive in this industry. Goliath Data provides tools and insights designed to help real estate professionals turn prospects into clients and close deals efficiently.
Understanding the Sales Process in Real Estate
Real estate is inherently a sales-driven industry. From prospecting to closing, every step involves selling—whether it's selling yourself, your services, or the properties you represent. Goliath Data helps streamline this process by offering real-time data and insights that empower agents to make informed decisions and act swiftly.
Prospecting: The Foundation of Sales
Prospecting is the first step in the sales process and is critical for building a robust pipeline. Goliath Data excels in this area by providing real estate operators with tools to identify motivated sellers early. With real-time seller data updated hourly, agents can stay ahead of the competition and connect with prospects when they are most likely to engage.
Access live homeowner and property data nationwide, ensuring you have the most current information at your fingertips.
Utilize advanced filtering options to create precise, noise-free lists based on location, property attributes, price, and more.
Leverage seller intent signals to prioritize leads and focus on those most likely to convert.
Nurturing Leads: Building Relationships
Nurturing leads is about building relationships and maintaining consistent communication. Goliath Data supports this with multichannel outreach capabilities, allowing agents to personalize calls, texts, and emails at scale. Automated follow-ups and drip actions ensure that prospects remain engaged throughout the buying or selling process.
Generate smart call lists and receive instant summaries to accelerate actions and keep leads warm.
Built-in reminders and appointment management prevent opportunities from slipping through the cracks.
Access instant property insights, including records, tax information, and last sale dates, to provide value to your clients.
Closing Deals: Turning Conversations into Contracts
The closing stage is where conversations turn into contracts. Goliath Data offers a deal dashboard that provides a single live view of every deal, notes, next steps, and instant updates. This transparency helps agents track progress and ensure nothing is overlooked.
Automated contract creation and tracking shorten the time-to-close, allowing agents to focus on new opportunities.
Instant updates and alerts for tasks, appointments, and stage changes keep agents informed and proactive.
Digital agreements support remote e-signing, making it easier to close deals from anywhere.
Leveraging Technology to Enhance Sales
Incorporating technology into your sales strategy can significantly enhance your effectiveness as a real estate agent. Goliath Data's platform is designed to eliminate manual research and spreadsheets, surfacing motivated sellers where users already work. This real-time operational capability ensures that agents can act quickly and efficiently.
Data Pipelines and Command Center
Goliath Data's Data Pipelines and Command Center provide centralized operations and data ingestion, allowing users to monitor and manage their leads effectively. With features like contact databases, daily agendas, and unified inboxes, agents can streamline their workflows and focus on what matters most—closing deals.
Store, tag, segment, and search contacts with a unified timeline showing all messages, calls, and notes.
Customize pipelines aligned to user workflows, ensuring that every lead is managed according to its unique journey.
Receive daily briefings and updates on the deals that matter most, keeping you informed and ready to act.
Programs and Plans for Every Stage
Goliath Data offers various programs and plans tailored to different stages of a real estate professional's career. Whether you're an agent or an investor, there's a plan designed to meet your needs and help you grow your business.
Agent and Investor Plans
From the Ramp plan, which provides essential data streams and basic filtering, to the Scale plan, which offers live data, automated outreach, and a dedicated caller, Goliath Data has options for every level of engagement.
Ramp (Agents): $99/month; access to data for prospecting, basic filtering, embedded task/deal tracking, and contact enrichment.
Growth (Agents): $299/month; deeper data including seller intent scores, automated drip campaigns, unlimited calling and texting.
Scale (Agents): $1499/month; live data, automated outreach, pipeline visibility, plus a dedicated caller working leads 24/7.
Invitation-Only Programs
For those seeking exclusive opportunities, Goliath Data offers invitation-only programs like Syndicate and Blackbook. These programs provide pre-vetted opportunities and exclusive listing appointments, allowing agents to focus on closing deals without upfront costs.
Syndicate: Daily list of pre-vetted opportunities and unclaimed deals; pay on close.
Blackbook: Exclusive listing appointments; zero upfront fees; pay on success.
Testimonials: Proven Success
Real estate professionals across the U.S. trust Goliath Data to enhance their sales processes and achieve better outcomes. Here are some testimonials from satisfied users:
“Amazing leads to solid prospects. The hit rate has blown away my traditional cold calling!” — Amber Fletcher, New Orleans, LA, Investor.
“Vetted listing appointments on my calendar every week.” — Ashley Carter, Atlanta, GA, Real Estate Agent.
“Homeowners expect my call and are ready to talk about selling.” — Bethany Shaw, Jacksonville, FL, Real Estate Agent.
Conclusion: Embrace Sales to Succeed
In conclusion, real estate is undeniably a sales-driven industry. By embracing this reality and leveraging tools like Goliath Data, agents can enhance their prospecting, nurturing, and closing processes. With the right mindset and resources, you can transform your real estate career and achieve the success you desire.
