Open Houses Aren’t Lead Gen. They’re Ego Therapy.
Discover a smarter, data-driven approach to real estate prospecting.
Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive world of real estate, traditional methods like open houses have long been seen as a staple for generating leads. However, as the industry evolves, it's becoming increasingly clear that open houses may serve more as a boost to the agent's ego than as a reliable source of leads. Enter Goliath, the platform that transforms how real estate professionals prospect, nurture, and close deals by leveraging AI and seller intent signals.
Why Open Houses Fall Short
Open houses are often touted as a way to showcase properties and attract potential buyers. However, the reality is that they frequently draw in curious neighbors and window shoppers rather than serious buyers. This can lead to a significant investment of time and resources with little return.
Moreover, the traditional open house model lacks the precision and efficiency that modern real estate professionals need to stay competitive. In contrast, Goliath offers a data-driven approach that ensures you connect with motivated sellers and buyers, maximizing your efforts and minimizing wasted time.
The Goliath Advantage: Data-Driven Prospecting
Goliath provides instant access to a wealth of real-time data, updated hourly, allowing you to identify motivated sellers early. This proactive approach is supported by seller intent signals, ensuring you're always one step ahead in the market.
Precision Filtering
With Goliath, you can filter prospects by location, property attributes, price, ownership type, market status, equity, interest rate, motivation, and seller intent score. This stackable filtering system allows you to build precise, noise-free lists that match your specific criteria.
Seamless CRM Integration
Goliath's one-time CRM sync ensures that your contact database is enriched and updated automatically, providing ongoing insights without the need for manual data entry. This seamless integration allows you to focus on building relationships rather than managing data.
Nurturing Leads with Multichannel Outreach
Once you've identified potential leads, Goliath's multichannel outreach capabilities allow you to engage prospects through personalized calls, texts, and emails at scale. Automated follow-ups and drip actions keep your prospects engaged and moving through the sales funnel.
Smart Call Lists and Scheduling
Goliath generates smart call lists and provides instant summaries to accelerate your actions. Built-in reminders and appointment management tools ensure that no opportunity slips through the cracks, keeping your pipeline full and active.
Instant Property Insights
Gain a comprehensive view of each property with instant access to property records, tax information, last sale dates, mortgage status, liens, equity estimates, and ownership history. This level of insight allows you to tailor your approach to each prospect, increasing your chances of closing the deal.
Closing Deals with Confidence
Goliath's deal dashboard provides a single live view of every deal, including notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, while smart reminders and digital agreements ensure that deals stay on track.
Real-Time Notifications and Collaboration
Stay informed with instant updates and alerts for tasks, appointments, deals, and stage changes. Role-based access and lead distribution features facilitate seamless collaboration with your team, ensuring that everyone is aligned and working towards the same goals.
Programs and Plans Tailored to Your Needs
Goliath offers a range of plans and programs designed to meet the needs of real estate professionals at every stage of their career. From the Ramp plan for agents and investors, which provides essential data streams and basic filtering, to the Scale plan, which includes live data, automated outreach, and a dedicated caller, there's an option for everyone.
Invitation-only programs like Syndicate and Blackbook offer exclusive opportunities and pre-vetted deals, allowing you to focus on closing rather than prospecting.
Testimonials: Proven Success
Don't just take our word for it. Real estate professionals across the U.S. have experienced the benefits of Goliath firsthand:
Amber Fletcher, an investor from New Orleans, LA, says, “Amazing leads to solid prospects. The hit rate has blown away my traditional cold calling!”
Ashley Carter, a real estate agent from Atlanta, GA, shares, “Vetted listing appointments on my calendar every week.”
Derrick Lee, an SFR investor from Miami, FL, notes, “Scaled acquisitions without increasing marketing budget.”
Conclusion: A Smarter Way to Build Your Pipeline
In today's fast-paced real estate market, relying on open houses as a primary lead generation tool is no longer sufficient. Goliath offers a smarter, data-driven approach that empowers you to prospect, nurture, and close deals with greater efficiency and success. With instant access to real-time data, precision filtering, and seamless CRM integration, Goliath is the ultimate tool for real estate professionals looking to stay ahead of the competition and turn conversations into contracts.
For more information on how Goliath can transform your real estate business, contact us at sales@goliathdata.com or call (423) 616-9231.
