If Your Marketing Feels Cringe, It's Probably Working
Embrace discomfort in marketing to ensure visibility and impact.

Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, standing out is crucial. Marketing that feels uncomfortable or 'cringe' might actually be the key to success. If your marketing efforts feel safe, they might be going unnoticed. Let's explore why embracing discomfort in your marketing strategy can lead to greater visibility and impact.
Understanding the Power of Bold Marketing
Marketing that pushes boundaries often garners attention. In a saturated market, being bold can differentiate your brand and capture the interest of potential clients. Goliath Data provides tools that empower real estate operators to harness AI and seller intent signals, ensuring their marketing efforts are not just bold, but also smart and effective.
The Role of AI in Modern Marketing
Goliath's platform is designed to help real estate professionals prospect, nurture, and close deals efficiently. By leveraging AI, users can access real-time seller data, updated hourly, to stay ahead of the competition. This data-driven approach allows for precise targeting and personalized outreach, making marketing efforts more impactful.
Instant access to data with a typical onboarding time of just 2 minutes.
Trusted by over 11,000 real estate operators across the U.S.
Real-time tracking of seller data ensures users are the first to know about shifts in the market.
Embracing Discomfort for Greater Impact
Marketing that feels uncomfortable often challenges the status quo, which can lead to greater engagement. Goliath Data's tools enable users to create personalized and automated outreach campaigns that resonate with potential sellers, even if they push the boundaries of traditional marketing.
Personalized Outreach at Scale
Goliath Data supports multichannel outreach, allowing for personalized calls, texts, and emails at scale. This approach ensures that your message reaches the right audience, even if it feels unconventional.
Automated follow-ups and drip actions keep prospects engaged and moving through the sales funnel.
Smart call lists and instant summaries accelerate actions and enhance communication.
Built-in reminders and appointment management prevent potential leads from slipping through the cracks.
Leveraging Goliath Data for Effective Marketing
Goliath Data provides a comprehensive suite of tools that help real estate professionals build and manage their pipelines effectively. By utilizing advanced filtering options, users can create precise, noise-free lists that align with their marketing goals.
Advanced Filtering and Targeting
Goliath's platform offers a range of filtering options to tailor marketing efforts:
Filter by location, property attributes, price, ownership, market status, and more.
Use seller intent scores to prioritize leads and uncover opportunities.
Stackable filters allow for the creation of custom lists for ongoing monitoring and outreach.
Conclusion: The Smarter Way to Build Your Pipeline
In conclusion, if your marketing feels cringe, it might just be working. By embracing discomfort and leveraging the advanced capabilities of Goliath Data, real estate professionals can ensure their marketing efforts are not only visible but also effective. With tools that support prospecting, nurturing, and closing, Goliath Data offers a smarter way to build your pipeline and achieve success in the competitive real estate market.