How to Leave Voicemails That Get Callbacks From Serious Buyers
Voicemails can be your opportunity to make a lasting impression and drive action. However, crafting the perfect voicemail requires precision and strategy.
Zach Fitch
Tennessee
, Goliath Teammate
Leaving a voicemail when sending a deal is a critical touchpoint in the sales process. It's your opportunity to make a lasting impression and drive action. However, crafting the perfect voicemail requires precision and strategy. This guide will walk you through creating compelling voicemails that increase your chances of closing deals.
Understanding the Purpose of Your Voicemail
Before you even pick up the phone, it's crucial to define the purpose of your voicemail. Are you introducing a deal, following up, or closing a sale? Each scenario demands a unique approach. The primary goal is to prompt the recipient to take the next step, whether that's returning your call, responding to an email, or accepting a meeting invitation.
Structuring Your Voicemail
An effective voicemail follows a clear structure. Here's a framework to guide you:
Introduction: State your name, company, and reason for calling.
Value Proposition: Briefly explain the value of the deal.
Call to Action: Clearly state what you want the recipient to do next.
Contact Information: Provide your phone number and repeat it.
Sign-off: End with a polite closing.
Crafting Each Component
Introduction
Your introduction should be concise and informative. Use a friendly yet professional tone. For example:
"Hi [Recipient's Name], this is [Your Name] from [Your Company]. I'm reaching out regarding an exciting opportunity we discussed."
Value Proposition
This is where you highlight the benefits of the deal. Focus on how it addresses the recipient's needs or pain points. Keep it succinct:
"We have a limited-time offer that can help you reduce costs by 20% while improving efficiency."
Call to Action
Your call to action should be direct and specific. Avoid vague language:
"I'd love to discuss this further. Please call me back at [Your Phone Number] to schedule a quick chat."
Contact Information
Ensure your contact details are clear and repeated for emphasis:
"You can reach me at [Your Phone Number]. Again, that's [Your Phone Number]."
Sign-off
A courteous closing leaves a positive impression:
"Thank you for your time, and I look forward to hearing from you soon."
Practical Tips for Voicemail Success
Keep it Short: Aim for 30-45 seconds. Voicemails that are too long risk losing the recipient's attention.
Be Clear and Concise: Avoid jargon and complex language. Your message should be easily understood.
Speak Slowly and Clearly: Enunciate each word, especially when stating your phone number.
Use a Friendly Tone: Smile while speaking; it naturally makes your voice sound more engaging.
Personalize When Possible: Reference previous conversations or specific details about the recipient's business to show you're invested.
Sample Voicemail Scripts
Introduction Call
"Hi [Recipient's Name], this is [Your Name] from [Your Company]. I wanted to introduce you to a new solution that could significantly enhance your [specific need]. Please call me back at [Your Phone Number] to explore this further. Again, that's [Your Phone Number]. Thank you, and I look forward to our conversation."
Follow-Up Call
"Hi [Recipient's Name], this is [Your Name] from [Your Company]. I'm following up on our recent discussion about [specific topic]. I have some additional insights that could be beneficial. Please reach out at [Your Phone Number] when you have a moment. Again, that's [Your Phone Number]. Thank you."
Closing Call
"Hi [Recipient's Name], this is [Your Name] from [Your Company]. I'm excited to let you know that we're ready to move forward with the proposal we discussed. Please call me at [Your Phone Number] to finalize the details. Again, that's [Your Phone Number]. Thank you, and I look forward to closing this deal together."
Overcoming Common Challenges
Voicemail Fatigue
If you're leaving multiple voicemails without a response, consider varying your approach. Try different times of day, or follow up with an email referencing your voicemail.
Unresponsive Prospects
For prospects who don't respond, consider sending a personalized email summarizing your voicemail and reiterating your call to action. This dual-channel approach can increase engagement.
Balancing Persistence and Pressure
It's essential to be persistent without being pushy. Space out your voicemails and follow-ups to avoid overwhelming the recipient. A good rule of thumb is to wait 48-72 hours between attempts.
Measuring Voicemail Effectiveness
To optimize your voicemail strategy, track key metrics such as callback rate, conversion rate, and deal closure time. Use this data to refine your approach, focusing on what works best for your audience.
Continuous Improvement
Regularly review and update your voicemail scripts based on feedback and results. Stay informed about industry trends and adapt your messaging to remain relevant and compelling.
By following these guidelines, you can craft voicemails that not only capture attention but also drive action, ultimately increasing your chances of closing deals successfully.
