How to Build, Segment, and Automate a Buyers List
A complete guide to creating, organizing, and automating your real estate buyers database.
Austin Beverigde
Tennessee
, Goliath Teammate
Building a buyers list can feel overwhelming, especially if you're unsure where to start or how to keep it organized. Whether you're a real estate investor, a small business owner, or a marketer, having a well-segmented and automated buyers list is crucial for maximizing sales and efficiency. Let’s break this down step-by-step to help you create a powerful buyers list that works for you.
Quick Answer: To build a buyers list, start by identifying your target audience and collecting their contact information through lead magnets or sign-up forms. Segment your list based on demographics or purchasing behavior to tailor your messaging. Finally, automate your communication using email marketing tools to maintain engagement and streamline your outreach efforts.
Step 1: Building Your Buyers List
Building a buyers list begins with knowing your audience. Here’s how to get started:
Identify Your Target Audience
Think about who your ideal buyers are. Consider factors such as age, location, interests, and purchasing habits. This will help you tailor your approach and messaging.
Collect Contact Information
Use various methods to gather contact information:
Create lead magnets like eBooks or discount offers to encourage sign-ups.
Implement sign-up forms on your website or social media platforms.
Attend networking events and collect business cards or contact details.
Step 2: Segmenting Your Buyers List
Once you have a list, segmentation is key to effective communication.
Why Segment Your List?
Segmentation allows you to send targeted messages that resonate with specific groups, increasing engagement and conversion rates. For example, if you sell both high-end and budget products, you can segment your list based on spending habits.
How to Segment Your List
Demographics: Age, gender, location.
Behavior: Purchase history, website activity.
Interests: Preferences and feedback from surveys.
Step 3: Automating Your Buyers List
Automation saves time and ensures consistent communication with your buyers.
Choose the Right Tools
There are many tools available for automating your buyers list. Look for features like:
Email marketing automation.
CRM integration for managing contacts.
Analytics to track engagement and performance.
Create Automated Campaigns
Set up automated email campaigns for:
Welcoming new subscribers.
Sending personalized offers based on segments.
Following up with leads who haven’t purchased yet.
Example Scenario
Imagine you run an online store selling fitness gear. Initially, you have a generic email list with no segmentation. After implementing segmentation, you categorize your buyers into groups: casual gym-goers, serious athletes, and yoga enthusiasts. By sending tailored emails with relevant products, your open rates and sales increase significantly.
Checklist for Building Your Buyers List
Define your target audience.
Create lead magnets to attract sign-ups.
Segment your list based on demographics and behaviors.
Choose an automation tool that fits your needs.
Set up automated email campaigns for different segments.
Regularly update and clean your list.
Common Mistakes to Avoid
Here are some pitfalls to watch out for:
Not segmenting your list: Sending generic messages can lead to lower engagement.
Overlooking data privacy: Ensure compliance with regulations like GDPR.
Neglecting to clean your list: Remove inactive subscribers to maintain a healthy list.
FAQs
What is a buyers list?
A buyers list is a collection of potential customers' contact information, segmented based on specific criteria to facilitate targeted marketing efforts.
How can I grow my buyers list quickly?
To grow your buyers list quickly, use lead magnets, promote your sign-up forms on social media, and engage with your audience through events or webinars.
What tools can I use to automate my buyers list?
There are various tools available, such as email marketing platforms and CRM systems, that offer automation features to help manage and communicate with your buyers list effectively.
How often should I communicate with my buyers list?
Frequency depends on your audience and business type. Generally, aim for regular updates without overwhelming your subscribers—monthly newsletters or bi-weekly promotions are common practices.
Can I segment my buyers list after building it?
Yes, you can segment your buyers list at any time. It’s beneficial to continually refine your segments as you gather more data about your subscribers' behaviors and preferences.
