How to Build and Use an Absentee Owners List for Direct Mail
How to source, verify, and send mail to absentee owners for maximum response rates.
Austin Beverigde
Tennessee
, Goliath Teammate
Are you struggling to find quality leads for your direct mail campaigns? If so, you’re not alone. Many marketers and real estate investors face the challenge of reaching absentee owners who may be interested in selling their properties. Fortunately, building and utilizing an absentee owners list can help you connect with these potential sellers effectively.
Quick Answer: To build an absentee owners list, start by gathering property data from public records or online databases. Filter for properties not occupied by the owner, then compile this information into a list. Use this list to create targeted direct mail campaigns that address the specific needs of absentee owners, such as property management or selling options.
What is an Absentee Owners List?
An absentee owners list consists of property owners who do not reside in the properties they own. These owners may live in different cities, states, or even countries. They often face unique challenges, such as managing their properties from afar, which can create opportunities for marketers looking to offer solutions.
Steps to Build Your Absentee Owners List
1. Gather Property Data
Start by collecting property data from local tax assessor’s offices, county records, or online real estate databases. Look for properties that are not owner-occupied.
2. Filter Your Data
Once you have the data, filter it to identify absentee owners. This typically means looking for properties where the mailing address differs from the property address.
3. Compile Your List
Organize the filtered data into a manageable list. Include essential information such as the owner’s name, mailing address, property address, and any other relevant details.
4. Create Targeted Mail Campaigns
Use your absentee owners list to design direct mail campaigns that resonate with this audience. Highlight services that address their needs, such as property management, selling assistance, or investment opportunities.
5. Track and Analyze Results
After sending out your mail, track responses and analyze the effectiveness of your campaign. This will help you refine your approach for future efforts.
Costs Involved in Building an Absentee Owners List
The costs can vary based on how you gather your data. If you do it manually, it may be free, but using online databases or services might incur fees. Budget for potential costs associated with mailing materials and postage as well.
Tools to Help You Build Your List
Several tools can assist in building your absentee owners list:
Public Records Websites: Access local government databases for property information.
Real Estate Software: Use software designed for real estate investors to filter and analyze data.
Mailing Services: Consider using direct mail services for printing and sending your campaigns.
Realistic Examples
Before: Generic Marketing
A real estate investor sends out generic postcards to a broad audience. The response rate is low because the message does not resonate with the recipients.
After: Targeted Direct Mail
Using an absentee owners list, the same investor crafts a targeted message highlighting property management services. The response rate increases significantly as the message speaks directly to the needs of absentee owners.
Checklist for Building Your Absentee Owners List
Identify reliable sources for property data.
Filter properties to find absentee owners.
Compile and organize the list effectively.
Create a compelling direct mail piece.
Track responses and adjust your strategy as needed.
Common Mistakes to Avoid
Here are some common pitfalls when building and using an absentee owners list:
Not verifying data accuracy: Ensure the information is up-to-date to avoid wasting resources.
Sending generic messages: Tailor your communication to address the specific needs of absentee owners.
Neglecting follow-ups: Many leads require multiple touchpoints before converting.
FAQs
What is the best way to find absentee owners?
The best way to find absentee owners is to access public property records, which can be found at local tax assessor's offices or online real estate databases. Filtering this data based on occupancy status will help you identify absentee owners.
How much does it cost to build an absentee owners list?
The cost can vary significantly. If you gather data manually, it may be free. However, using online databases or purchasing lists can range from a few dollars to hundreds, depending on the depth of information required.
How can I effectively market to absentee owners?
To effectively market to absentee owners, create targeted direct mail campaigns that address their unique challenges, such as property management or selling options. Personalizing your message will increase engagement and response rates.
How often should I update my absentee owners list?
It’s advisable to update your absentee owners list regularly, ideally every six months. This ensures you have the most accurate and relevant information, which is crucial for effective marketing.
What are some common challenges when working with absentee owners?
Common challenges include communication barriers due to distance, potential reluctance to sell, and the need for tailored solutions that address their unique situations. Understanding these challenges can help you craft more effective marketing strategies.
