How Real Estate Marketing Evolved in 2025
Discover the cutting-edge tools reshaping real estate marketing today.
Austin Beverigde
Tennessee
, Goliath Teammate
The Rise of AI in Real Estate
In 2025, real estate marketing has undergone a significant transformation, largely driven by advancements in artificial intelligence. Companies like Goliath Data have been at the forefront, offering solutions that leverage AI to enhance prospecting, nurturing, and closing deals. Goliath's platform is supercharged by AI and seller intent signals, providing real estate operators with unprecedented insights and capabilities.
AI-Powered Prospecting
Goliath Data provides real estate operators with the tools to identify motivated sellers early, using hourly updates and intent signals. This allows for the creation of precision lists that match specific criteria such as zip code, price range, property profile, and seller motivation. The ability to filter by various attributes, including location, property type, and seller intent score, ensures that operators can build precise, noise-free lists.
Real-Time Data and Insights
The importance of real-time data cannot be overstated in today's fast-paced real estate market. Goliath Data offers real-time tracking and hourly updates of seller data, ensuring that users are the first to know about shifts in the market. This capability allows real estate professionals to stay ahead of the competition and make informed decisions quickly.
Streamlined Communication and Outreach
Effective communication is key to successful real estate marketing. Goliath Data supports multichannel outreach, enabling personalized calls, texts, and emails at scale. Automated follow-ups and drip actions keep prospects engaged and moving through the sales funnel. The platform also offers smart call lists and instant summaries to accelerate actions, ensuring no opportunity is missed.
Enhanced Nurturing Capabilities
Goliath Data's nurturing capabilities are designed to convert data into relationships that drive more listings and faster closings. The platform provides instant property insights, including property records, tax information, and last sale dates, at a glance. Additionally, it surfaces life signals such as marriages, divorces, deaths, and job changes, providing valuable context for outreach efforts.
Closing Deals with Confidence
Closing deals efficiently is crucial for real estate success. Goliath Data offers a deal dashboard that provides a single live view of every deal, including notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, while digital agreements support remote e-signing from anywhere. Smart reminders and contextual insights help address last-minute objections, keeping deals on track.
Measuring Success
Goliath Data enables real estate professionals to measure activity efficiency to maximize outcomes and ROI. The platform's comprehensive measurement tools provide insights into which strategies are working and where improvements can be made, ensuring that users can continuously refine their approach to achieve better results.
Programs and Plans for Every Need
Goliath Data offers a range of programs and plans tailored to different needs. The invitation-only Syndicate and Blackbook programs provide exclusive access to pre-vetted opportunities and listing appointments, with no upfront costs and payment only on success. For agents and investors, the Ramp, Growth, and Scale plans offer varying levels of access to data, filtering capabilities, and outreach tools, ensuring that there is an option for every stage of business growth.
Comprehensive Support and Flexibility
With straightforward pricing, 24/7 support, and the ability to cancel anytime, Goliath Data ensures that users have the support they need to succeed. The platform's flexibility allows users to tailor their experience to their specific needs, providing a truly customizable solution for real estate marketing in 2025.
