How Goliath’s Content Engine Feeds Its CRM
Discover the seamless integration of data and CRM for real estate success.
Austin Beverigde
Tennessee
, Goliath Teammate
Goliath Data offers a transformative approach for real estate professionals by integrating a powerful content engine with its CRM capabilities. This integration allows users to access real-time data, streamline operations, and enhance their ability to prospect, nurture, and close deals effectively.
Instant Access and Onboarding
One of the standout features of Goliath is its rapid onboarding process. Users can gain instant access to the platform and start utilizing its features in approximately two minutes. This quick setup ensures that real estate professionals can immediately begin leveraging the platform's capabilities without delay.
Real-Time Data Integration
Goliath’s content engine is designed to provide real-time data updates, a crucial aspect for staying ahead in the competitive real estate market. The platform updates seller data hourly, ensuring that users have the most current information at their fingertips. This real-time tracking allows users to be the first to know about shifts in the market, giving them a competitive edge.
Data Pipelines
The platform’s data pipelines are integral to its content engine, allowing users to specify websites for monitoring. Goliath scrapes data from sources such as MLS, county recorder, courts, and assessor sites hourly. This ensures that users receive clean, structured, and enriched data for outreach without the need for manual research or virtual assistant involvement.
Advanced Filtering and Targeting
Goliath offers robust filtering options that enable users to build precise, noise-free lists. Filters include location, property attributes, price and value, ownership type, market status, equity, interest rate, seller motivation, and seller intent score. These stackable filters allow users to define a ‘buy box’ to drive prospect discovery, ensuring that their outreach is targeted and effective.
CRM Synchronization and Enrichment
Goliath’s CRM capabilities are enhanced by a one-time sync process, after which ongoing enrichment, updates, and insights run automatically. This seamless integration ensures that all data is up-to-date and actionable, allowing users to focus on building relationships rather than managing data.
Command Center
The Command Center acts as a centralized hub for operations, offering features such as a contact database, daily agenda, calendar and tasks, unified inbox, and customizable pipelines. This comprehensive suite of tools ensures that users can manage their leads and tasks efficiently, keeping their operations streamlined and focused.
Prospecting and Nurturing Leads
Goliath’s platform is designed to help users identify motivated sellers early using hourly updates and intent signals. Users can build precision lists that match specific criteria, ensuring that their prospecting efforts are targeted and effective. The platform supports multichannel outreach, allowing for personalized calls, texts, and emails at scale.
Automations and Smart Call Lists
Automated follow-ups and drip actions keep prospects moving through the pipeline, while smart call lists and instant summaries accelerate actions. Built-in reminders and appointment management help prevent leads from slipping through the cracks, ensuring that users maintain consistent engagement with potential sellers.
Closing Deals Efficiently
Goliath provides a single live dashboard to track every deal, notes, next steps, and instant updates. This Deal Dashboard allows users to measure activity efficiency and maximize outcomes and ROI. Automated contract creation and tracking shorten the time-to-close, while digital agreements support remote e-signing from anywhere.
Notifications and Alerts
Embedded notifications provide instant updates and alerts for tasks, appointments, deals, and stage changes, ensuring that users are always informed and can act quickly on new opportunities.
Programs and Plans
Goliath offers several plans tailored to different user needs, including Ramp, Growth, and Scale plans for both agents and investors. Each plan provides varying levels of access to data, filtering options, and CRM features, allowing users to choose the plan that best fits their business model.
Invitation-Only Programs
Programs like Syndicate and Blackbook offer invitation-only access to pre-vetted opportunities and exclusive listing appointments, with a pay-on-close or pay-on-success model, ensuring that users only incur costs when they achieve results.
Conclusion
Goliath’s integration of a robust content engine with its CRM capabilities provides real estate professionals with the tools they need to succeed in a fast-paced market. By offering real-time data, advanced filtering, seamless CRM integration, and comprehensive prospecting and nurturing tools, Goliath empowers users to turn conversations into contracts efficiently and effectively.
