How Goliath Uses Social Data Inside Its Signals
Discover how Goliath leverages social data to enhance real estate prospecting and closing.
Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive world of real estate, having access to the right data at the right time can make all the difference. Goliath Data provides real estate professionals with a powerful platform that integrates social data into its signals, helping users identify motivated sellers and close deals more efficiently.
Understanding Goliath's Value Proposition
Goliath is designed to help real estate operators prospect, nurture, and close deals, all supercharged by AI and seller intent signals. With instant access and a typical onboarding time of around two minutes, users can quickly begin leveraging the platform's capabilities to build their pipelines more intelligently.
Trusted by Thousands
With over 11,000 real estate operators across the U.S. trusting Goliath, the platform's reputation for delivering actionable insights is well-established. Users benefit from real-time seller data that is updated hourly, ensuring they are always working with the most current information available.
Leveraging Social Data for Enhanced Signals
Goliath's platform is built to track life events and behavioral indicators, such as moves and changes, to infer seller motivation. This approach allows users to gain a deeper understanding of potential sellers' circumstances, which can be crucial in tailoring outreach and negotiations.
Life and Behavioral Signals
By tracking life signals such as marriages, divorces, deaths, and job changes, Goliath provides users with insights into potential seller motivations. These signals help real estate professionals prioritize leads and focus their efforts on the most promising opportunities.
Financial Context Enrichment
Goliath also uses financial context, including distress indicators, to enrich seller intent. This additional layer of data helps users identify sellers who may be more motivated due to financial pressures, enabling more targeted and effective engagement strategies.
Precision in Prospecting
Goliath's platform allows users to build precision lists that match specific criteria such as zip code, price range, property profile, and seller motivation. This level of customization ensures that users can focus their efforts on the most relevant prospects, reducing time spent on less promising leads.
Advanced Filtering Capabilities
Users can stack multiple filters to build precise, noise-free lists. These filters include location, property attributes, price and value, ownership type, market status, equity, interest rate, and seller motivation. The ability to filter by Seller Intent Score further supports users in identifying the most promising leads.
Nurturing and Closing Deals
Once prospects are identified, Goliath provides tools for nurturing and closing deals effectively. The platform supports multichannel outreach, including personalized calls, texts, and emails at scale. Automated follow-ups and drip actions help keep prospects engaged and moving through the sales funnel.
Streamlined Closing Process
Goliath's Deal Dashboard offers a single live interface to track every deal, notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, while digital agreements and document tracking provide visibility and efficiency in the closing process.
Programs and Plans
Goliath offers various plans tailored to different needs, including the Ramp, Growth, and Scale plans for both agents and investors. Each plan provides access to different levels of data and features, such as seller intent scores, automated outreach, and dedicated callers.
Invitation-Only Programs
For those seeking exclusive opportunities, Goliath's Syndicate and Blackbook programs offer invitation-only access to pre-vetted opportunities and unclaimed deals, with payment required only upon successful closing.
Conclusion
Goliath's integration of social data into its signals provides real estate professionals with a comprehensive toolset for identifying and engaging motivated sellers. By leveraging life and financial signals, users can enhance their prospecting efforts and close deals more efficiently, ultimately driving better outcomes and higher ROI.
