How Goliath Understands Human Behavior Through Data
Discover the power of AI-driven insights to transform real estate operations.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction to Goliath's Data-Driven Approach
In the fast-paced world of real estate, understanding human behavior is key to staying ahead. Goliath leverages advanced AI and real-time data to provide unparalleled insights into seller intent and motivation. This capability allows real estate professionals to prospect, nurture, and close deals more effectively.
Real-Time Data and Insights
Goliath's platform is built on the foundation of real-time data. Seller data is updated hourly, ensuring users have the most current information at their fingertips. This continuous refresh allows for immediate tracking of shifts in data, making users the first to know about potential opportunities.
Life and Behavioral Signals
Goliath tracks life events and behavioral indicators such as moves, job changes, and other significant life changes. These signals help infer seller motivation, providing users with a deeper understanding of potential leads.
Financial Signals
Financial context is another critical component of Goliath's data strategy. By using distress indicators and other financial signals, the platform enriches seller intent insights, allowing users to prioritize leads effectively.
Advanced Filtering Capabilities
Goliath offers a robust set of filtering options to refine searches and build precise lists. Users can filter by:
Location: City and ZIP code
Property Attributes: Bedrooms, bathrooms, property type, year built, lot size
Price & Value: Price point and estimated value
Ownership: Owner type (e.g., Individual)
Market Status: MLS status (e.g., Not Listed)
Equity: Estimated equity percentage
Interest Rate: Current/estimated interest rate
Motivation: Seller motivation
Seller Intent Score: Supports thresholding (e.g., 60+)
These filters allow users to stack criteria to create noise-free lists tailored to specific needs.
Prospecting with Precision
Goliath's platform is designed to identify motivated sellers early in the process. By utilizing hourly updates and intent signals, users can build precision lists that align with their specific criteria, such as ZIP code, price range, and property profile.
Nurturing Leads Effectively
Once potential leads are identified, Goliath provides tools to nurture them through personalized, multichannel outreach. Users can automate follow-ups and drip actions, ensuring prospects remain engaged throughout the sales cycle.
Smart Call Lists and Scheduling
Goliath generates smart call lists and provides instant summaries to accelerate actions. Built-in reminders and appointment management features help prevent leads from slipping through the cracks.
Instant Property Insights
The platform offers instant access to property records, tax information, and last sale dates, along with mortgage status, liens, equity estimates, and ownership history. This comprehensive view aids in making informed decisions quickly.
Closing Deals with Confidence
Goliath's Deal Dashboard provides a single live view to track every deal, notes, next steps, and instant updates. The platform also supports automated contract creation and tracking, shortening the time-to-close and maximizing outcomes and ROI.
Embedded Notifications
Instant updates and alerts for tasks, appointments, deals, and stage changes ensure that users are always informed and ready to act.
Conclusion
Goliath's ability to understand human behavior through data is transforming the real estate industry. By providing real-time insights and advanced filtering capabilities, the platform empowers users to prospect, nurture, and close deals more efficiently than ever before. With Goliath, real estate professionals can turn conversations into contracts, ensuring success in a competitive market.
