How Goliath Tracks Lead Source Performance
Uncover the power of real-time insights and automated tracking with Goliath.

Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, understanding the performance of your lead sources is crucial to maximizing efficiency and closing deals. Goliath offers a comprehensive suite of tools designed to provide real estate professionals with real-time insights and automated tracking capabilities, ensuring that you stay ahead of the competition.
Real-Time Data and Insights
Goliath's platform is built on the foundation of real-time data updates, ensuring that users have access to the freshest information available. With seller data updated hourly, you can track shifts in the market as they happen, allowing you to be the first to know about potential opportunities.
Hourly Data Refresh
Goliath's commitment to data freshness is evident in its hourly data refresh cycle. This means that every hour, the system updates its seller data, providing users with the most current insights into the market. This feature is particularly beneficial for those looking to identify motivated sellers early, as it ensures that you are always working with the latest information.
Real-Time Tracking
Beyond hourly updates, Goliath offers real-time tracking of data shifts. This capability allows users to receive instant notifications when significant changes occur, enabling them to act swiftly and decisively. Whether it's a change in seller motivation or a new property listing, Goliath ensures you're always in the loop.
Automated Lead Management
Managing leads effectively is a cornerstone of successful real estate operations. Goliath's platform automates many aspects of lead management, from initial contact to closing deals, streamlining workflows and reducing manual effort.
Automated CRM Sync
Goliath integrates seamlessly with your existing CRM systems, providing a one-time sync that ensures all your data is up-to-date. Ongoing enrichment, updates, and insights run automatically, freeing you from the burden of manual data entry and allowing you to focus on what matters most—closing deals.
Lead Distribution and Routing
With Goliath, leads can be auto-routed by territory, lead type, or team member, ensuring that the right opportunities are directed to the right people. This feature enhances team collaboration and ensures that no lead falls through the cracks.
Comprehensive Lead Insights
Understanding the nuances of each lead is essential for effective prospecting and nurturing. Goliath provides a wealth of information about each lead, from property details to seller motivation, equipping you with the insights needed to tailor your approach.
Seller Intent Signals
Goliath's platform is supercharged by AI and seller intent signals, which help you identify motivated sellers quickly. By analyzing life events, financial signals, and other behavioral indicators, Goliath provides a comprehensive picture of each lead's likelihood to sell.
Customizable Filters
To further refine your lead lists, Goliath offers a range of customizable filters. Users can filter by location, property attributes, price, ownership type, market status, equity, interest rate, and seller motivation. This capability allows you to build precise, noise-free lists tailored to your specific needs.
Enhanced Communication and Outreach
Effective communication is key to nurturing leads and closing deals. Goliath's platform includes built-in communication tools that facilitate seamless interaction with prospects.
Multichannel Outreach
Goliath supports personalized calls, texts, and emails at scale, allowing you to reach out to prospects through their preferred communication channels. Automated follow-ups and drip actions ensure that your leads remain engaged throughout the sales process.
Smart Call Lists and Scheduling
Generate smart call lists and receive instant summaries to accelerate your outreach efforts. Built-in reminders and appointment management tools help prevent missed opportunities and keep your schedule organized.
Closing Deals with Confidence
Once a lead is ready to convert, Goliath provides the tools necessary to close deals efficiently and effectively.
Deal Dashboard
Goliath's single live dashboard allows you to track every deal, notes, next steps, and instant updates, providing a comprehensive overview of your pipeline at a glance.
Automated Contract Creation
Automated contract creation and tracking shorten the time-to-close, ensuring that you can move swiftly from agreement to finalization.
Digital Agreements and Document Tracking
Digital agreements support remote e-signing from anywhere, while digital document tracking provides visibility on what's signed and pending, minimizing delays and enhancing transparency.
Conclusion
Goliath's platform is designed to empower real estate professionals with the tools they need to prospect, nurture, and close deals efficiently. By leveraging real-time data, automated processes, and comprehensive insights, Goliath helps you stay ahead of the competition and achieve your business goals.