How Goliath Teaches AI to Understand Human Distress
Discover how Goliath leverages AI to decode seller motivation and streamline real estate transactions.

Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, understanding seller motivation is crucial for closing deals efficiently. Goliath, a leading platform for real estate operators, utilizes advanced AI and data signals to provide insights into seller intent, helping users to prospect, nurture, and close deals effectively.
Decoding Seller Intent with AI
Goliath's AI-driven platform is designed to help real estate professionals identify motivated sellers early in the process. By leveraging real-time data and intent signals, Goliath ensures that users have the most up-to-date information at their fingertips.
Real-Time Data Updates
One of the key features of Goliath is its ability to update seller data hourly. This real-time tracking ensures that users are always the first to know about shifts in the market, allowing them to act quickly and decisively.
Life and Behavioral Signals
Goliath's AI tracks life events and behavioral indicators such as marriages, divorces, job changes, and more. These life signals help infer seller motivation, providing users with a deeper understanding of potential sellers' circumstances.
Financial Context
Financial signals are another critical component of Goliath's AI capabilities. By using distress indicators and other financial contexts, the platform enriches seller intent, allowing users to prioritize leads based on their likelihood to sell.
Precision in Prospecting
Goliath's platform is built to streamline the prospecting process, ensuring that real estate professionals can focus on the most promising leads.
Stackable Filters
Users can apply multiple filters to create precise, noise-free lists. These filters include location, property attributes, price and value, ownership type, market status, equity, interest rate, and seller motivation.
Custom Lists and Buy Boxes
Goliath allows users to define a 'buy box' to drive prospect discovery. This feature enables users to create custom lists tailored to specific market, asset profile, and price or ARV ranges.
Nurturing Leads with Automation
Once potential sellers are identified, Goliath provides tools to nurture these leads through personalized and automated outreach.
Multichannel Outreach
Goliath supports personalized calls, texts, and emails at scale, enabling users to maintain consistent communication with prospects.
Automated Follow-Ups
Automated follow-ups and drip actions keep prospects engaged and moving through the sales funnel, reducing the risk of losing potential deals.
Smart Call Lists and Scheduling
Goliath generates smart call lists and provides instant summaries to accelerate actions. Built-in reminders and appointment management features ensure that no opportunity is missed.
Closing Deals Efficiently
Goliath's platform is designed to streamline the closing process, minimizing delays and maximizing outcomes.
Deal Dashboard
The single live dashboard allows users to track every deal, notes, next steps, and receive instant updates, providing a comprehensive view of the sales pipeline.
Automated Contracts
Automated contract creation and tracking shorten the time-to-close, ensuring that deals are finalized quickly and efficiently.
Digital Agreements and Smart Reminders
Digital agreements support remote e-signing, while smart reminders help keep deals on track during the closing phase.
Conclusion
Goliath's AI-driven platform offers real estate professionals the tools they need to understand seller motivation and streamline the entire sales process. By leveraging real-time data, life and behavioral signals, and automated outreach, Goliath helps users turn conversations into contracts, ultimately driving more listings and faster closings.